Top 5 IT Business Growth Recommendations for 3Q-4Q/2012 Shared by SP Home Run Inc.
Posted on Sat, Jun 23, 2012
Rapidly Evolving Technology Needs Will Drive Strong Demand, But IT Business Owners Need to Strengthen their Sales Process to Remain Competitive
LAKE WORTH, FL- Small business VARs, SPs, and MSPs need to focus on expanding their marketing prospects. With rapidly evolving technology needs, including mobility, BYOD, virtualization, UC, cloud computing, and security, IT business owners need to prepare now by strengthening their sales process to tap into these unique growth opportunities.
After analyzing current market conditions and the expected conditions throughout 3Q-4Q/2012, SP Home Run Inc. is now sharing its top five projected growth recommendations for small business IT service providers:
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Prioritize Targeted Marketing and Lead Generation -- IT business owners need to get out of the mindset that marketing is something that they only do when they are desperate for business. Business owners need to invest on a regular basis in aggressive and targeted lead generation campaigns in order to expand their list of potential clients. Whenever possible, IT business owners must focus on what makes their companies different from any competitors.
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Nurture Leads and Focus on Selling -- Focus on transforming leads from potential customers into long-term paying clients. It is crucial for IT business owners to know the length and key milestones of their sales cycle for more effective lead nurturing, more accurate sales forecasting, and more impressive lead-to-customer conversion rates.
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Count on Contracts -- The secret to building recurring revenue for an IT business is contracts. A business will most likely fail if it has to build its revenue from zero each and every month. It’s much easier to build if there is recurring revenue already committed to. It is imperative to spend more time on crafting an IT service contract program that will have new clients signing on the dotted line.
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Embrace Managed Computer Consulting -- It can be highly profitable for IT business owners to choose parts of managed services that make the most sense for their IT business. With managed computer consulting, an IT business can eliminate its 100% dependence on commoditized managed services and instead cherry-pick the managed services that are best for their business model, their clients’ needs, and ease of combining with more traditional project-based computer consulting services.
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Remain in Control -- Channel programs can provide some great benefits for small business VARs, SPs, and MSPs. However, IT business owners need to be very careful that they always remain in control and have a clear idea of "who" their company is, what it has to offer, who its target client is, and what that client needs. An IT business owner needs to be educated and choose only the programs that offer the most benefits to their business and their clients.
"This has been an amazing year for many small business VARs, SPs, and MSPS," said Joshua Feinberg, Business Development Director of SP Home Run Inc. "The constant and expanding changes in technology have increased demand for service providers. However, business owners need to focus on the basics like marketing, lead generation, lead nurturing, closing sales, and building recurring revenue in order to remain profitable."
Those interested in learning more about these SP Home Run Inc. IT business growth recommendations should also download the free report Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business from http://www.sphomerun.com/free-it-marketing-report-download-your-free-copy-now
About SP Home Run Inc.
SP Home Run Inc. helps small business IT service providers get more high-paying, steady B2B clients by providing a suite of proven tools and resources that are available exclusively to SP Home Run Inc. members. The tools and resources focus on IT marketing and targeted lead generation, selling IT services and lead nurturing, IT service contracts, managed computer consulting, IT channel and small business technology, and starting a computer business.
The company currently serves clients all over the world. Its client base includes computer consulting businesses, VARs, network integrators, IT solution providers, MSPs, system builders, and computer repair businesses.
More information about SP Home Run Inc. can be found at http://www.sphomerun.com/About-SP-Home-Run-Inc/
For interview opportunities and media requests, please contact:
Joshua Feinberg
Business Development Director
SP Home Run Inc.
Phone: +1 877-587-9580 x7
Email: media (at) sphomerun (dot) com
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