IT Service Providers Can Improve Email Marketing Results with 5 Tips from SP Home Run Inc.
Posted on Sat, Jun 30, 2012
Email Marketing Still a Viable Marketing Tool for IT Service Providers to Build Relationships and Increase Sales...As Long as Clients and Potential Clients are Opening Marketing Emails
LAKE WORTH, FL- The death of email marketing has been greatly exaggerated. A targeted and well-written email message can be one of the strongest tools in the marketing and sales toolbox for IT service providers.
Email marketing should definitely be a solid part of a technology sales plan. Email messaging should be used along with personal contact to inform and educate prospects throughout the sales process. Email offers plenty of advantages to IT service providers, such gathering information about potential clients, mapping out the sales process, and pointing out ways to improve.
The biggest obstacle to overcome is getting potential clients to open an email. SP Home Run Inc. shares tips on how to make email marketing more effective:
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Signed, Sealed, Delivered – Be sure to have prospects legitimately opt-in when they sign up, using a confirmed opt-in when campaign goals allow. Ask prospects to whitelist the company’s return email address to ensure that emails don’t fall victim to overzealous email filtering.
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Organize the Email List – Segment email sign-ups following each new sign-up. Then review the lists each time new information is added. Segmentation based on clients helps to better serve and communicate with potential clients.
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State “Who” You Are – It is very important to be transparent about who the email is from. Emails must always come from the company domain. Whenever possible, send the email from someone the client or potential client will recognize.
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Sell the “Open” – The subject line and first line of the email have to persuade. This is the only opportunity to tell the reader why they MUST open the email. The benefits need to be clearly communicated.
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Build that Relationship – The content of a sales email is much different from a marketing email. With sales emails, the goal is to build a relationship and provide useful information. The email needs to establish the sender as an expert and trusted advisor.
“Email marketing has to be used properly during the sales process to ensure positive results,” said Joshua Feinberg, Business Development Director of SP Home Run Inc. “The end result for IT service providers should be that after reading the email, the reader feels informed and positive about the sender. If this is the case, they will more than likely open the next email.”
Those IT service providers interested in learning how to increase sales to high-value clients should also download the free report Seven IT Sales Secrets for Attracting High-Lifetime-Value Clients.
About SP Home Run Inc.
SP Home Run Inc. helps small business IT service providers get more high-paying, steady B2B clients by providing a suite of proven tools and resources that are available exclusively to SP Home Run Inc. members. The tools and resources focus on IT marketing and targeted lead generation, selling IT services and lead nurturing, IT service contracts, managed computer consulting, IT channel and small business technology, and starting a computer business.
The company currently serves clients all over the world. Its client base includes computer consulting businesses, VARs, network integrators, IT solution providers, MSPs, system builders, and computer repair businesses.
More information about SP Home Run Inc. can be found at http://www.sphomerun.com/About-SP-Home-Run-Inc/
For interview opportunities and media requests, please contact:
Joshua Feinberg
Business Development Director
SP Home Run Inc.
Phone: +1 877-587-9580 x7
Email: media (at) sphomerun (dot) com
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