Company News from SP Home Run Inc.

4 Technology Marketing Strategies for Using Surveys to Boost Revenue Presented by SP Home Run Inc.

Posted by SP Home Run Inc. Marketing Team

Aug 4, 2012 6:46:00 AM

Prospect Surveys Offer Unique Opportunities for Technology-Related Businesses

4 Technology Marketing Strategies for Using Surveys to Boost Revenue Presented by SP Home Run Inc.LAKE WORTH, FL- Without repeat customers, a technology business cannot grow. In order to secure repeat clients, IT business owners need to know their prospective clients, understand the solutions they need, and find ways to offer those solutions. One of the best ways to get to know prospective clients is through prospect surveys. These surveys allow a business to gather important information about potential clients, so they can target their technology marketing effectively.

Some other ways to use prospect surveys in technology marketing include:

  • Find Out if Advertising is Doing Its Job: The first survey question should always be – “How did you hear about us?” This will offer insight into what is driving potentials clients to the business. Used side-by-side with basic website analytics, this question can help a business owner decide if their company is using the right technology marketing methods.

  • Pre-Qualify Potential Sales Leads – Asking the right questions will help determine if the lead is the right fit. Is the lead located within the right geographical area? Is the lead the right size? What are this lead’s technology-related needs? These are all important questions to get answered.

  • Target Sales Calls – When a technology sales rep is armed with prospect survey information, the rep walks into a meeting already knowing what the prospect needs. This will helps plan the sales call and finds out which questions still need to be answered.

  • Take Advantage of Opportunities and See Results – When a technology business knows what a prospect’s five most pressing technology-related needs are, the technology business can take advantage of the opportunity and see monetary results.

“It is so important to track and analyze results with prospect surveys, in order to learn the trends and opportunities that technology marketing should focus on,” said Joshua Feinberg, Business Development Director of SP Home Run Inc. “An effective method for getting a higher response rate to surveys is to offer some sort of incentive like a free gift or a chance to win a prize.”

Those interested in learning more about effective technology marketing should also download the free report on the "Top 10 IT Marketing Strategies for Consistently Attracting New Business Clients to Your Small IT Business" at http://www.sphomerun.com/free-it-marketing-report-download-your-free-copy-now/

About SP Home Run Inc.

SP Home Run Inc. helps small business IT service providers get more high-paying, steady B2B clients by providing a suite of proven tools and resources that are available exclusively to SP Home Run Inc. members. The tools and resources focus on IT marketing and targeted lead generation, selling IT services and lead nurturing, IT service contracts, managed computer consulting, IT channel and small business technology, and starting a computer business.

The company currently serves clients all over the world. Its client base includes computer consulting businesses, VARs, network integrators, IT solution providers, MSPs, system builders, and computer repair businesses.

More information about SP Home Run Inc. can be found at http://www.sphomerun.com/About-SP-Home-Run-Inc/

For interview opportunities and media requests, please contact:

Joshua Feinberg

Business Development Director

SP Home Run Inc.

Phone: +1 877-587-9580 x7

Email: media (at) sphomerun (dot) com

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Topics: IT marketing, SP Home Run