Dell PartnerDirect Channel Program (Glossary Definition)
The Dell PartnerDirect channel program has a specific initiative for VARs, IT resellers, systems integrators, and solutions providers. The program is the aptly named “Value Added Reseller.”
Manufacturing and Distributing
Dell is one of the world's leading manufacturers and distributors of desktops, servers, laptops, printers, and peripherals.
The company historically used a direct sales model. Since 2007, it has developed partner programs. Now more than 60,000 partners worldwide sell Dell products and solutions.
Value Added Reseller
In May 2011, Dell expanded its reseller program. Laura P. Thomas, a member of Dell's corporate communications team, has provided SP Home Run with an update as follows:
The reseller side of the Dell PartnerDirect channel program now has three tiers, rather than two. These are:
Registered partners can grow their businesses with the commercial benefits of the Value Added Reseller program.
Those Registered partners who gain at least one Dell PartnerDirect certification may become Preferred partners. Dell recognizes Preferred partners as experts.
If Preferred partners show continuing commitment to Dell, and achieve two or more certifications and at least one solution course, they may become Premier partners.
Premier partners gain business advantages such as access to Dell-generated leads and use of Dell's Resource Desk.
Thomas recommends those interested in the Dell PartnerDirect channel program to read more details at the company's partner portal.
Benefits of the Dell PartnerDirect channel program include:
Access to co-branded marketing materials
Flexible partner and customer financing
Low-cost training and certifications
Resources consolidated in one place
Does your company belong to the Dell PartnerDirect channel program? Are you thinking of joining? Please share your thoughts in the comments area below.
Last updated June 10, 2012. Special thanks to Laura P. Thomas of Dell for providing updated background information.