IT marketing isn’t always easy. In the early days of starting an IT business, it can sometimes feel like you have to scramble around to build up your initial client base. This does undoubtedly get easier as your business develops. As long as you deliver consistently good service, your reputation will begin to spread exponentially.
Even so, marketing should always take the form of a rolling process—even once you have a healthy client list you should still work to keep your sales pipeline well stocked. Regardless of the maturity of your company, the marketing methods we talk about here are tried and tested, and work for plenty of computer businesses. We strongly recommend that you give all of them a try.
It may not necessarily please every user, but Facebook is increasingly turning into a valuable marketing tool as well as a social network.
It’s really quick and easy to set up a Facebook presence for your business, and once you’ve gathered your first bunch of “likes” from friends, family and existing clients, you can advertise inexpensively to a finely targeted audience to gain more.
Once you have a healthy base of followers (1000 or so is a decent target), all you need to do is make sure that you keep up a steady stream of interesting content. At this moment in time, there are many news stories around related to IT security and privacy, so you should never run short of things to talk about.
Blogging and List Building
Maintaining a well-written blog is a really great way to get attention from potential clients. The main key is to provide content that people actually want to read.
The good news is that if you’re not a natural writer, you will find plenty of people out there who can help you to produce compelling posts. If you do this regularly and consistently, people will happily subscribe to your blog, resulting in a mailing list that grows organically.
It’s important that you don’t turn your blog into a non-stop sales pitch. Clients will soon see through this. However, there’s nothing to stop you highlighting potential issues and pain points and gently explaining how your company can assist.
Becoming the “Local Expert”
A great way to spread the word about your IT business is to get your name widely known amongst your target market.
There are various ways to do this. You could consider approaching a local paper and offering to produce a regular technical column or a question and answer feature. The paper gets free content and you get free advertising.
You can also use social media to do this, and once again Facebook is a useful avenue. Most towns all over the developed world now have one or more Facebook groups, and people are always asking IT-related questions on them. While this does mean you will have to spend some time handing out free advice, it can also produce great sales leads, and people will be quick to publicly recommend your business once you’ve helped them and proved your worth.
What IT marketing methods really seem to work for you right now? Let us know your thoughts in the Comments box below.
And to follow-through on the tips introduced in this short article, be sure to download your free copy of the special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.