Establishing the best IT marketing strategies for your business is not always easy. The famous American businessman, John Wanamaker, once said that he wasted half of the money he spent on advertising, but the problem was that he never knew which half that was!
Thankfully, in this day and age, there are many more marketing strategies open to you aside from traditional advertising, and the best part is that several of them are free or inexpensive. Much of the time, it’s possible to expend time and effort rather than money on marketing, and this is an ideal scenario for fledgling businesses.
Here are some suggested marketing strategies that won’t break the bank:
1. Local networking
You may not like the thought of putting a suit on and joining a local business group or networking breakfast club, but if you want instant access to a group of potential clients you should easily be able to find it.
Some people are opposed to this type of networking as they see it as something of an “old boys club,” but it’s an established way of spreading your business wings. You should at least give it a try.
2. Social media
Social media has made it much easier for small businesses to compete on a level playing field with the big boys. For example, it’s cheap and straightforward to build up a healthy body of Facebook followers, carefully targeted to potential customers. Once you have the followers, all you have to do is put time and effort into creating compelling content that subtly promotes your IT business.
3. Leaflet campaigns
It takes little effort to run off a stack of flyers and post them through local postboxes. You may not experience a huge rate of response, but you probably only need to pick up a couple of strong prospects to win back your costs.
4. Local advertising
Advertising can get very expensive, but it’s less so in local publications, so do consider adverts in local business directories or free papers. It will take some time to ascertain what works, and as such it’s important that you ask new prospects where they heard about you, but the investment required is usually small, making this well worth a try.
5. Web marketing
There are various ways to tackle Web marketing. Large companies spend thousands, if not millions on it. However, as with print advertising, Web marketing is far more inexpensive when it’s targeted to a small area or niche. We’re not suggesting you try to outbid the major players for Google adverts on broad search terms such as “IT support,” but the cost of a campaign targeting businesses in your local town is probably fairly low, as will be the cost of banner ads on established local community websites.
What IT marketing strategies have worked for you? Let us know in the comments box below.
And to follow-through on the tips introduced in this short article, be sure to download your free copy of the special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.