I love marketing my business, and if you're passionate about yours, then so should you. It doesn't have to be a chore, and it shouldn't be snake oil. Your business deserves computer marketing collateral that'll make it shine.
In an ideal world, all of your IT sales leads would be sales ready. By that I mean that the lead is ready to buy from you as soon as you connect with each other. But we don’t live in an ideal world, and as I’m sure you’ve discovered, you have to work to convert your leads into customers.
You can follow your passion for IT and combine it with other skills or interests you have. By starting up your new IT business in this way, you get the unique opportunity to play to your strengths and interests. Here are five computer related business ideas to get those creative juices flowing. I’m sure you can think of more:
Most startups see their consulting business plan as nothing but a pain in the behind. Everyone's become so stressed about perfecting their plans that they've lost sight of the true benefits of having a business plan.
PC sales are falling. They've been falling since 2011, and the probability is that they won't increase again. The level of the decrease was around 3.2% for 2012. This was a distinct move from PCs and laptops to tablets and other mobile devices. It’s a consumer-led decrease, but B2B sales are also decelerating as businesses start to find efficiencies in new technology. So how do you sell computers in this new market? In the short term, it's still going to be possible to sell computers as you do now, but in the medium term, the landscape is likely to change dramatically. You won't be able to rely on customers upgrading their entire PC inventory on a periodic basis. Personal use of tablet and mobile technology is likely to exacerbate this move and bring change to small- and medium-sized businesses quicker than expected. So what do you need to do today?
If you have a working knowledge of PCs, networking, and a variety of operating systems, then you may be considering starting your own business selling IT helpdesk services. It can be a rewarding and profitable business, as long as you target your clients well.
Dell is struggling as a business because of their product lines. They haven’t evolved quickly enough to match their target market’s needs. The Dell marketing machine has learned that it doesn’t matter how good your marketing is if the product no longer resonates with its audience or fulfills one of their needs—when that happens your business becomes unstable and potentially unviable.
We’re attached to the solutions that we provide. It’s understandable. We know them inside out. PC sales are a good example of this. They are a safe solution that has served the business community well for the past couple of decades, but things are changing and you need to be prepared to change with them.
You should be pitching your computer repair services to your ideal customer. With that in mind, step back and take a look at your website. Does it serve them well? Computer repair websites don’t have to be a stale, dry affair, but you wouldn’t know that from the majority of sites.
The demand for IT business solutions is only going to grow. It’s a fast-paced marketplace with solutions releasing on a daily basis. This can be overwhelming for small businesses. They tend to lurch from one solution to another constantly trying to seek out that IDEAL solution.
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