Selling IT maintenance contracts is a fantastic way for your computer consultancy to secure recurring revenue. However, there are three pitfalls you must avoid in order to successfully manage your stress levels and hang on to your lucrative clients:
There are a number of marketing strategies that you can use to grow your client base, making your computer business more widely known. Although somewhat difficult, this can be extraordinarily effective. Why is getting more widely known so effective? Because, very few computer-related businesses actually achieve this measure of local celebrity, so those that do really stand out from the crowd. In this video tutorial, you'll learn about six IT marketing strategies that can catapult your business into local celebrity-dom.Watch the Video...
When most owners of computer consulting businesses, VARs, MSPs, and computer repair businesses think about partner programs, IT giants like Cisco, Microsoft, and Symantec surely come to mind.
High on the list of computer distributors’ concerns is financing for the IT reseller channel.
Is the computer consulting business market as exciting as headline-grabbing IPOs? This is probably not the case on most days.
Make a note: The 10th International Cloud Expo New York is on June 11-14 at the Javits Center.
If you want to benefit from that chunk of IT budget that many customers often do not spend, moving up the IAMCP (International Association of Microsoft Channel Partners) Partnering Maturity Model, instead of going solo, may help.
Successful managed services marketing is dependent upon getting your pricing right. Cloud services, in particular, are increasingly in demand. However, because margins are sometimes thin, accuracy in pricing is imperative.
CompTIA is one of the dominant forces in the IT certification market.
As a small IT company, you simply don't have the advertising resources of large computer chains. In this post, you'll learn three tips to help you improve your bottom line results from your marketing campaigns.Watch the Video...
With the effects that a roller-coaster ride of nuclear and natural disasters had on the supply chain in 2011 still fresh in technology distributors’ minds, what’s the outlook for 2012?
As a small IT company, you simply don’t have the advertising resources of large computer chains. In this post, you’ll learn three tips to help you improve your bottom line results from your computer repair marketing campaigns.
Is the specialization in your IT marketing planned or accidental?
Managed services marketing can help you lift your computer business out of the hardware/software commodity doldrums. However, it needs to be used sensibly to avoid being burned by simply jumping into the fire. Discover why business customers are interested in managed IT services. Plus learn what you must combine with managed services to build a stronger business and make happier clients.Read the Post...
Network certifications are more valuable now than they have been in the past. This is because the number of networking jobs is rapidly growing thanks to a rising demand. Almost every small business with more than a handful of PCs has a LAN, and cloud-based networks in need of professionals are also popping up everywhere. But what job opportunities do network certifications create specifically? Check out typical options below.
Professional computer consultants need both technical skills and business acumen to succeed in the IT world.
Your IT sales strategies and marketing efforts will be more successful if you align them and make sure that they both focus on being customer-centric rather than product-centric.
ASCDI (Association of Service and Computer Dealers International) has extended its dealer membership by merging with NATD (North American Association of Telecommunications Dealers). Effective 2012, the two associations have joined up to become one organization, named AscdiNatd, with a new website. Together, the newly combined organization is advocating that independent computer dealer members be accepted by end-users as worthy IT solution providers. . At the same time, it is also trying to stamp out those dealing in counterfeit IT equipment.
Selling software support contracts can be a lucrative strategy for an IT consultancy business.
Managed services marketing can help you lift your computer dealer business out of the hardware/software commodity doldrums. However, it needs to be used sensibly to avoid being burned by simply jumping into the fire.
Cloud computing certification, one of the latest additions to the IT certification industry, has created quite a bit of buzz lately. Offered through several organizations, cloud computing certification, as the name suggests, certifies workers in cloud computing by testing business-related cloud computing skills. The certification is meant to fill increasing demand for cloud computing specialists within corporate settings.
Online research and courses are great ways to improve your IT sales techniques, but most owners of computer consulting businesses, VARs, and MSPs also like to have manuals on hand for background information and to dip into as needed. Learn about seven books that you will find yourself referring to time and time again.Read the Post...
While it may be hard to believe, computer service companies can still draw local business from computer repair ads in the Yellow Pages. However, an ineffective ad won’t do you much good. It can also be a waste of time and money.
Building IT sales strategies from scratch can be a little overwhelming, especially if you are new to running your own IT business and/or have never been responsible for a sales process before.
Digital signage, where information and advertising appear on digital screens in stores, restaurants, airports, and other public locations, is a profitable growth area for Tech Data resellers. The IT distributor is expanding its Digital Signage Business Unit to provide an integrated solutions package for its dealers. Tech Data announced the news at its Digital Signage Summit, which was held over the course of three days in Clearwater, Fla. during December 2011.
Sans AppSec 2012 is notable for combining an IT conference with a series of training courses.
In IT consulting sales, you are the product. You are selling your expertise, your competence, and your ability to positively influence and to deliver solutions to your customers' problems.
To keep your business growing, you need to be constantly looking for sources of IT lead generation. With that in mind, don’t forget to take advantage of local business events right in your community. A perfect place to start is business-to-business trade shows.
A dynamic marketing plan is a must for every IT business. As a computer consulting business owner, you need to proactively and consistently tap into streams of new business to keep your company growing. The idea of marketing IT may seem daunting, but whether you're aware of it or not, you're already surrounded by local business-related groups that are all about helping their members grow. Learn about the four local groups to start with.Read the Post...
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