Small Business Computer Consulting Blog

Joshua Feinberg

Oversees new client Inbound marketing strategies. Joshua has spent nearly all of his entire 24 year career on the marketing and business development side of the IT channel. Over the past decade, Joshua has authored business development training courses now utilized by over 3,000 SMB technology providers worldwide. A former content provider for the Microsoft partner programs in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft BackOffice Small Business Server and bi-weekly VAP Voice columns that helped shaped partner strategy and ultimately the managed services business model. In addition to being an early adopter of content marketing and Inbound marketing since 2008, Joshua holds HubSpot Certifications on Inbound Marketing, HubSpot Software, and HubSpot Partner Certification, is on the Board of Directors of the Florida Direct Marketing Association and co-leads the Boca Raton HubSpot User Group.
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Recent Posts

2 Mistakes Network Consulting Services Make With Lead Generation

Posted by Joshua Feinberg

Dec 15, 2014 3:30:00 PM

Since so much of the sales cycle is over now before potential clients contact any network consulting services firm, it’s critical for your website to attract the right visitors and convert those visitors into leads.

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Topics: IT Lead Generation, computer consulting business

Is Your B2B Technology Sales Funnel Battling Freemail Poisoning?

Posted by Joshua Feinberg

Dec 7, 2014 7:37:26 PM

With Inbound marketing done right, your B2B technology sales funnel handles some pretty remarkable heavy lifting. This is absolutely vital in an era where nearly 60% of the sales cycle is over before prospects are ready to talk to anyone.

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Topics: IT sales

What Do Martha Stewart and HubSpot Have in Common?

Posted by Joshua Feinberg

Nov 10, 2014 10:56:00 AM

When most think of Martha Stewart, they likely think of her iconic status as a TV personality educating tens of millions of Americans on all things having to do with home decorating and cooking. But in playing word association, in what scenario would you pair up Martha Stewart with HubSpot, the Cambridge-Massachusetts-based late stage SaaS startup changing how the world markets goods and services?

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Topics: HubSpot

Malcolm Gladwell Shares Tips for Underdogs at HubSpot INBOUND Conference

Posted by Joshua Feinberg

Nov 5, 2014 8:43:00 AM

While many know Malcolm Gladwell from his groundbreaking New York Times bestsellers, attendees at the HubSpot INBOUND conference got to see Gladwell live and up close during its day two morning keynote.

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Topics: HubSpot

What Did Dharmesh Shah Focus On During His INBOUND 2014 Keynote?

Posted by Joshua Feinberg

Oct 31, 2014 7:30:00 AM

Delivering a keynote speech in front of 10,000 conference attendees is intimidating enough. But what if you knew that this same audience was also hearing from the likes of Martha Stewart, Simon Sinek, Malcolm Gladwell, and Guy Kawasaki?

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Topics: HubSpot

Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote

Posted by Joshua Feinberg

Oct 27, 2014 11:03:00 AM

The first time I heard HubSpot co-founder and CEO Brian Halligan present a webinar was on June 8, 2010. It was his Summer 2010 Show and Tell moderated by former HubSpot evangelist Kirsten Knipp.

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Topics: HubSpot

What Simon Sinek Taught HubSpot INBOUND Conference Attendees About Teams and Leaders

Posted by Joshua Feinberg

Oct 22, 2014 10:19:00 AM

On Day one of the HubSpot INBOUND 14 conference in Boston, Simon Sinek delivered the morning keynote themed around why “Leaders Eat Last: Why Some Teams Come Together And Others Don’t.”

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Topics: HubSpot

Why Guy Kawasaki Opened INBOUND 2014

Posted by Joshua Feinberg

Oct 20, 2014 3:47:00 PM

Many know Guy Kawasaki as the author of a dozen or so business books – including some bestsellers – such as APE: Author, Publisher, Entrepreneur—How to Publish a Book, What the Plus! Google+ for the rest of us, and Enchantment: The Art of Changing Hearts, Minds, and Actions.

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Topics: IT channel, HubSpot

HubSpot’s INBOUND Conference: 14 Tips for Attending

Posted by Joshua Feinberg

Oct 15, 2014 12:38:00 PM

As this was my second time attending the HubSpot INBOUND conference (INBOUND13 and INBOUND14), the conference is now much larger and in a different location, I wanted to share a few tips I learned to help those planning to attend future INBOUND conferences:

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Topics: HubSpot

How IT Services Companies Can Transform More Leads Into Clients

Posted by Joshua Feinberg

Oct 13, 2014 4:36:00 PM

Most IT services companies want, and need, more clients. The trouble however is that very few consistently transform their leads into clients. In this post, we’ll look at three relatively simple solutions.

1. Invest in Creating Persona-Centric Remarkable Content

With 57% of the typical sales cycle over before most B2B decision makers talk to any IT services companies, it’s critical for your company to get found early on while prospects are researching board-based problems.

However having a blog or some thought leadership content is no longer a novelty. It’s simply the price of entry. In other words, without a blog and thought leadership content, your company doesn’t get to enter the conversation until the prospect has already made up nearly 60% of their mind.

With so much content saturation out there, billions and billions of web pages, you can’t afford to put up lousy content on your website. If you do, your ideal buyers will back button out of your website faster than you can hit Ctrl + Alt + Delete.

What’s the solution? Create remarkable content that your ideal buyers will actually want to read. And make that content so remarkable that your readers feel compelled to share that content with their friends.

When you have a crisp definition of who your two or three most important ideal buyers are, you’ll want to formalize a buyer persona for each. A persona is simply a semi-fictional representation of one of your ideal buyers.

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Topics: managed services