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Joshua Feinberg

Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.

Recent Posts

SEO Tips for Small Businesses in Tech

For any small business in the technology industry, your website needs to consistently attract attention from the right people, in the right places, ...

4 Video Best Practices for IaaS, SaaS, and Fintech

To boost your odds of success when using video marketing for infrastructure, software, or fintech, consider these four simple, but extremely ...

What is Vlogging? (And Should You Vlog?)

Vlogging -- short for video-based blogging -- is a fantastic way to educate and build trust at scale with your prospects and customers.  With so many ...

3 Ways to Reduce Churn with Email Marketing

Wikipedia defines “Churn rate, when applied to a customer base (as)... the proportion of contractual customers or subscribers who leave a supplier ...

Video Planning: DIY vs. Professional Videographer

OK, so you’re doing some serious video planning. And your boss has likely broached the subject of DIY (do-it-yourself) video vs. hiring a ...

3 Video Marketing Tips for Tech Startups

Chances are, you watch a fair amount of online video. Because of this, perhaps you even consider yourself a video marketing aficionado.  But ...

Is B2B Video Different Than B2C Video?

Yes! For B2B, video content should be optimized for both YouTube (1920x1080) and LinkedIn (1920x1920 with burned-in transcript). For B2C, Facebook ...

Video Ideas for Boosting Content Marketing

Nearly 2 billion people around the world watch videos on YouTube. With that in mind, perhaps your company has decided to get (way) more serious about ...

CRM Software for Small Businesses

As someone that’s worked with small businesses on technology adoption -- specifically in marketing tech and sales tech during most of the past 10 ...
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