Small Business Computer Consulting Blog

Joshua Feinberg

Oversees new client Inbound marketing strategies. Joshua has spent nearly all of his entire 24 year career on the marketing and business development side of the IT channel. Over the past decade, Joshua has authored business development training courses now utilized by over 3,000 SMB technology providers worldwide. A former content provider for the Microsoft partner programs in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft BackOffice Small Business Server and bi-weekly VAP Voice columns that helped shaped partner strategy and ultimately the managed services business model. In addition to being an early adopter of content marketing and Inbound marketing since 2008, Joshua holds HubSpot Certifications on Inbound Marketing, HubSpot Software, and HubSpot Partner Certification, is on the Board of Directors of the Florida Direct Marketing Association and co-leads the Boca Raton HubSpot User Group.
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Recent Posts

What Do Martha Stewart and HubSpot Have in Common?

Posted by Joshua Feinberg

Nov 10, 2014 10:56:00 AM

When most think of Martha Stewart, they likely think of her iconic status as a TV personality educating tens of millions of Americans on all things having to do with home decorating and cooking. But in playing word association, in what scenario would you pair up Martha Stewart with HubSpot, the Cambridge-Massachusetts-based late stage SaaS startup changing how the world markets goods and services?

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Topics: HubSpot, Inbound conference, Martha Stewart

Malcolm Gladwell Shares Tips for Underdogs at HubSpot INBOUND Conference

Posted by Joshua Feinberg

Nov 5, 2014 8:43:00 AM

While many know Malcolm Gladwell from his groundbreaking New York Times bestsellers, attendees at the HubSpot INBOUND conference got to see Gladwell live and up close during its day two morning keynote.

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Topics: HubSpot, Inbound conference, Malcolm Gladwell

What Did Dharmesh Shah Focus On During His INBOUND 2014 Keynote?

Posted by Joshua Feinberg

Oct 31, 2014 7:30:00 AM

Delivering a keynote speech in front of 10,000 conference attendees is intimidating enough. But what if you knew that this same audience was also hearing from the likes of Martha Stewart, Simon Sinek, Malcolm Gladwell, and Guy Kawasaki?

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Topics: HubSpot, Inbound conference, Dharmesh Shah

Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote

Posted by Joshua Feinberg

Oct 27, 2014 11:03:00 AM

The first time I heard HubSpot co-founder and CEO Brian Halligan present a webinar was on June 8, 2010. It was his Summer 2010 Show and Tell moderated by former HubSpot evangelist Kirsten Knipp.

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Topics: HubSpot, Inbound conference, Brian Halligan

What Simon Sinek Taught HubSpot INBOUND Conference Attendees About Teams and Leaders

Posted by Joshua Feinberg

Oct 22, 2014 10:19:00 AM

On Day one of the HubSpot INBOUND 14 conference in Boston, Simon Sinek delivered the morning keynote themed around why “Leaders Eat Last: Why Some Teams Come Together And Others Don’t.”

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Topics: HubSpot, Inbound conference, Simon Sinek

Why Guy Kawasaki Opened INBOUND 2014

Posted by Joshua Feinberg

Oct 20, 2014 3:47:00 PM

Many know Guy Kawasaki as the author of a dozen or so business books – including some bestsellers – such as APE: Author, Publisher, Entrepreneur—How to Publish a Book, What the Plus! Google+ for the rest of us, and Enchantment: The Art of Changing Hearts, Minds, and Actions.

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Topics: Apple, HubSpot, Inbound conference, Guy Kawasaki

HubSpot’s INBOUND Conference: 14 Tips for Attending

Posted by Joshua Feinberg

Oct 15, 2014 12:38:00 PM

As this was my second time attending the HubSpot INBOUND conference (INBOUND13 and INBOUND14), the conference is now much larger and in a different location, I wanted to share a few tips I learned to help those planning to attend future INBOUND conferences:

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Topics: HubSpot, Inbound conference

How IT Services Companies Can Transform More Leads Into Clients

Posted by Joshua Feinberg

Oct 13, 2014 4:36:00 PM

Most IT services companies want, and need, more clients. The trouble however is that very few consistently transform their leads into clients. In this post, we’ll look at three relatively simple solutions.

1. Invest in Creating Persona-Centric Remarkable Content

With 57% of the typical sales cycle over before most B2B decision makers talk to any IT services companies, it’s critical for your company to get found early on while prospects are researching board-based problems.

However having a blog or some thought leadership content is no longer a novelty. It’s simply the price of entry. In other words, without a blog and thought leadership content, your company doesn’t get to enter the conversation until the prospect has already made up nearly 60% of their mind.

With so much content saturation out there, billions and billions of web pages, you can’t afford to put up lousy content on your website. If you do, your ideal buyers will back button out of your website faster than you can hit Ctrl + Alt + Delete.

What’s the solution? Create remarkable content that your ideal buyers will actually want to read. And make that content so remarkable that your readers feel compelled to share that content with their friends.

When you have a crisp definition of who your two or three most important ideal buyers are, you’ll want to formalize a buyer persona for each. A persona is simply a semi-fictional representation of one of your ideal buyers.

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Topics: IT service providers, IT services company

How a B2B Technology Company Creates Lead Gen Offers That Fill the Funnel

Posted by Joshua Feinberg

Oct 8, 2014 2:58:00 PM

If you own or manage a B2B technology company, one of the biggest challenges that you likely face is keeping your sales funnel filled up with highly-qualified leads that are ready for a sales conversation.

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Topics: b2b technology company

Does Your IT Services Website Need More Premium Content?

Posted by Joshua Feinberg

Oct 6, 2014 2:17:00 PM

Most IT services websites are starved for more targeted traffic, more qualified leads, and more revenue and ROI. In this post, we’ll examine how you can generate more high-quality leads from the right decision makers by using premium content.

Premium Content Defined

Given that premium content is the fuel behind successful lead generation at scale, what exactly is it?

Premium content is content that’s so valuable to a particular buyer persona that the reader is willing to “pay” for it with their contact information.

Also sometimes called “gated” content because it’s locked up behind a landing page, premium content is a big part of the secret sauce that transforms targeted website visitors into leads.

A good way to think about it: Let’s say you wrote a book on IT Services Best Practices for Healthcare IT. The book ends up being good enough to carry a $49 cover price on Amazon.com.

Your IT services company decides to exhibit at a regional future of healthcare conference attended by thousands of healthcare decision makers. You bring a palette of the books with you (since the book is self-published, your unit cost is in the $3 range) and trade autographed copies for business cards from qualified attendees.

After the conference, on a landing page on your IT services website, you do pretty much the same thing – except instead of getting a physical business card in return for a physical trade paperback book, leads exchange their business card-like information (six to eight form fields) for the PDF version of the book.

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Topics: IT services website