{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Joshua Feinberg

Joshua Feinberg helps CEOs identify revenue growth opportunities their marketing and sales teams are currently missing. A former content provider for Microsoft Corporation's channel programs and Small Business Server product team in Redmond, Washington, Joshua has spent nearly all of his 27-year career on business development side of the IT channel. Over the past decade, Joshua has authored business development training courses now utilized by over 3,000 SMB technology providers worldwide. Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft BackOffice Small Business Server and bi-weekly VAP Voice online columns that helped shaped Microsoft’s small business partner strategy, product marketing strategy, and ultimately the managed services business model. Besides being an early adopter of content marketing and Inbound marketing, since 2008 Joshua has developed integrated, full-funnel, lead generation and sales acceleration programs that drive scalable, predictable revenue growth. Joshua holds HubSpot Certifications on Inbound Marketing, Inbound Sales, HubSpot Marketing Software, HubSpot Sales Software, HubSpot Partner, and Growth Driven Design (GDD) --- and the first HubSpot Accredited Trainer in Florida. Joshua is on the AFCOM Miami board, co-leads the Palm Beach County HubSpot User Group and is a former board member of the Florida Direct Marketing Association. He’s been quoted in the USA Today, CRN, VAR Business, Washington Times, South Florida Sun Sentinel, and AICPA Journal of Accountancy. Joshua has also written bylined content for Data Center Knowledge, WHIR, Microsoft Certified Professional Magazine, Inc.com, Medical Economics, Windows NT Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.

Recent Posts

Are You Driving All of Your Website Visitors to a Contact Us Page?

Are you driving all of your website visitors to a contact us page? You could almost put air quotes around “driving.” When we see this, it’s not because the company has made a conscious effort to drop the ball. It’s because they simply did not know what to do to achieve their goals.

Why Your Search, Social, and PPC Failed Miserably

What happens if you start doing SEO, social media, or Google AdWords advertising, but you have no content? Or context?

Usually very little. Here’s why.

4 Ways to Grow a Healthier Colocation Business

The way people research and make data center purchase decisions has changed drastically during the past three years.

In the past, various kinds of influencers and decision makers would be involved in intense conversations and vendor evaluations very early in the buyer’s journey.

Today, these same prospects and clients are doing tons of self-directed research on search engines and social media -- so much so, that as much as 70% of their mind is already made up before you are even looped into the conversation.

This shift in buyer behavior presents a big challenge for colocation businesses, but it is also a big opportunity if you can get in front of the right people, at the right time, in the right places, and most of all, in the right context. 

How Colocation Providers Can Analyze Their Competition and Support Their Buyer’s Journey

The colocation market is steadily changing, as entities such as colocation, enterprise hosting, private cloud, and managed services begin to merge and intertwine.

Where each enterprise once held different markets, clients, business models, and offerings, the line continues to blur as each competitor strives to hold their stake in the market.

This competitive atmosphere makes it essential for colocation providers to stay on task, identify the right clients and partners, and maintain their pricing power.

Colocation Strategies for Optimizing Services, Target Market Selection, and Remaining Competitive

Managed service providers and colocation providers once operated in unrelated markets, targeted different clients, and performed separate services. Today, the lines continue to blur as colocation, enterprise hosting, private cloud, and managed services serve the same/similar markets.

Many colocation providers express difficulty staying on task, identifying the right clients and partners, and maintaining pricing power.

Cloud Identity Management and the Future Buyer's Journey 3 Years Out

As companies add more cloud-based services, there will be an increased demand for cloud identity management.

There’s a catch, though: three years from now, these buyers will have different expectations that define their purchasing habits, and it will change both the vendor corporate structure and the way that they turn prospects into qualified leads.

Data Center Challenges Around Measuring Marketing Results and ROI

Measuring ROI on marketing initiatives is always a challenge.

It can be difficult to pinpoint exactly how much business mileage a data center is getting out of the time its marketing team spends on social media posts, blog entries, and other forms of digital media.

It’s easy enough to track how many people use and interact with those assets, but how many of them contribute to the data center’s bottom line by becoming a client?

How Identity and Access Management Vendors' Sales Team Expand Revenue

All sustainable growth starts with a plan. Happy accidents are just that: anomalies. For identity and access management vendors’ sales teams, growing a company’s revenue is a task that calls for two important steps:

  • Establishing objectives
  • Devising a strategy for accomplishing each one

Should Data Center Experts Disrupt Their Status Quo?

When it comes to marketing, data center experts have to live by one premise: prepare to change.

Twenty years ago, being ‘online’ was purely optional and largely the purview of academics and the military. Now it is an essential business requirement. Digital marketing has undergone a similar transformation: as recently as a few years ago, it consisted primarily of banner ads and email campaigns.

Now the evolution of mobile technology and social media, combined with changes in buyer habits, has changed the way that businesses interact with and appeal to their customers.

Lead Generation Tips for Providers of Enterprise Identity Management

Lead generation methods have changed significantly in the last five years. Disruptive methods like cold calling, web ads, and email campaigns have lost much of their effectiveness thanks to changes in consumer buying habits. Today, the best lead generation strategies are those aimed at long-term results instead of short-term gains.

Schedule Your Free 25-Minute Consultation

How does your revenue growth strategy stack up against the competition and industry best practices?

Schedule Your Free Consultation