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Middle Market and Enterprise Technology Inbound Blog

Joshua Feinberg

Oversees new client Inbound marketing strategies. Joshua has spent nearly all of his entire 24 year career on the marketing and business development side of the IT channel. Over the past decade, Joshua has authored business development training courses now utilized by over 3,000 SMB technology providers worldwide. A former content provider for the Microsoft partner programs in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft BackOffice Small Business Server and bi-weekly VAP Voice columns that helped shaped partner strategy and ultimately the managed services business model. In addition to being an early adopter of content marketing and Inbound marketing since 2008, Joshua holds HubSpot Certifications on Inbound Marketing, HubSpot Software, and HubSpot Partner Certification, is on the Board of Directors of the Florida Direct Marketing Association and co-leads the Boca Raton HubSpot User Group.
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Recent Posts

How Colocation Providers Close Sales Faster in Today’s Buyer’s Journey

Posted by Joshua Feinberg

Sep 3, 2015 10:33:00 AM

Many colocation providers are growing slower than they ought to be due misguided trust in outdated marketing and sales playbooks.

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Topics: colocation data center

Does Your Colocation Data Center Need Buyer Personas?

Posted by Joshua Feinberg

Aug 27, 2015 2:30:00 PM

We live in an era where the competition for people’s attention has never been more intense. If you’re seen as a helpful trusted advisor with remarkable content, you’ll rise above the noise. If not, it will be as if you don’t exist. Invisible and irrelevant.

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Topics: colocation data center

Are Data Center Providers Skating to Where the Puck is Going?

Posted by Joshua Feinberg

Aug 20, 2015 11:02:00 AM

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Topics: colocation data center

Why Data Center Sales Directors Let Marketing Control Their Paychecks

Posted by Joshua Feinberg

Aug 13, 2015 9:02:00 AM

The buyer’s journey for mid-market and enterprise technology has changed drastically in recent years.

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Topics: colocation data center

Has Your Philadelphia Colocation Firm Set SMART Goals?

Posted by Joshua Feinberg

Aug 6, 2015 10:01:00 PM

Although not considered one of the top six data center markets in the United States, the Philadelphia, PA colocation scene is quite crowded.

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Topics: colocation data center

8 Data Center Services with Active YouTube Channels

Posted by Joshua Feinberg

Jul 30, 2015 10:03:00 PM

In case you haven’t noticed, online video has been surging in popularity.

YouTube alone gets over 100 hours uploaded to it just about every minute.

The Adobe Digital Index report, released late last year, found a 43% year-over-year increase in viewing of free online videos.

And while Forrester Research sees U.S. online video advertising increasing at a 13.7% compound annual growth rate, it notes issues like advertising fraud “loom large.”

So with that in mind, should data center services simply be advertising on video content owned by large publishers? Or should data centers invest in creating

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Topics: colocation data center

Is Your Data Center Colocation Sales and Marketing Living in the Past?

Posted by Joshua Feinberg

Jul 23, 2015 4:47:37 PM

Those in the data center colocation business have been through dizzying changes in recent months. For many and their local competitors, this turbulence has included unprecedented mergers and acquisitions, increasing density, game-changing state tax incentives, system downtime threats, hyper-converged systems, and cloud threats and opportunities.

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Topics: colocation data center

8 Data Center Site Selection Resources to Follow on Twitter

Posted by Joshua Feinberg

Jul 14, 2015 2:46:16 PM

Wikipedia defines site selection as dealing with facility locations, for business and government entities; it introduces the idea of measuring how a project’s needs compare to the merits of different locations.

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Topics: colocation data center

Which Data Center Service Providers Blog Well?

Posted by Joshua Feinberg

Jul 2, 2015 5:17:00 PM

Because data center service providers sell to a highly-technical audience, a website that has helpful, educational thought leadership content is more of a necessity than a luxury.

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Topics: colocation data center

Why Data Center Hosting Websites Market to Crickets

Posted by Joshua Feinberg

Jun 22, 2015 1:03:00 PM

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” -- Anglo-Irish philosopher George Berkeley (1685- 1753). Over 300 years ago, if no one heard the tree fall, you had to wonder if the tree really fell.

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Topics: colocation data center