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Joshua Feinberg

Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.

Recent Posts

Reinvent Your Social Media Video Marketing

Are you looking to attract more of the right people to your business, from the right places, at the right time, and in the right context? Then, if ...

Ignoring Buyer Personas is Medieval (Moneyball Marketing)

Buyer personas are chronically underappreciated and underinvested. However, if you’re serious about developing a winning go-to-market strategy, you ...

Supply Chain Crisis: Pause Your Ads Budget? Or Let It Run?

According to Business Insider, “the supply-chain crisis is the result of COVID-19 disruptions paired with a boom in demand. Shortages of workers, ...

Should Small Businesses Automate More?

A reporter from a niche IT publication recently asked me for my insight on whether automation makes sense for most small businesses. So in case ...

The 6 Social Media Mistakes Startup Founders Make

According to TechCrunch, the average startup founder goes through three funding rounds before getting to Series A funding. So suffice it to say, ...

My Favorite Email Marketing Automation (That Your Sales Team Will Love!)

Marketing automation is a broad way to define front-end software and back-end technologies that help companies market more effectively using multiple ...

Social Media Planning 101 for B2B Tech Startups

In a digitally-transformed world,  your ideal prospects are likely to meet your company on social media long before they meet one-on-one with someone ...

2 User Research Methods That Do Double-Duty with Content Marketing

When it comes to B2B SaaS companies, it’s incredibly important to know your ideal clients better than they know themselves.  Get this customer ...

Top 5 B2B SaaS Marketing Tips for Startup Founders

Startup founders, especially in B2B SaaS, have so much on their plates at any given moment. While marketing can often be an afterthought, with ...
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