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Middle Market and Enterprise Technology Inbound Blog

Joshua Feinberg

Oversees new client Inbound marketing strategies. Joshua has spent nearly all of his entire 24 year career on the marketing and business development side of the IT channel. Over the past decade, Joshua has authored business development training courses now utilized by over 3,000 SMB technology providers worldwide. A former content provider for the Microsoft partner programs in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft BackOffice Small Business Server and bi-weekly VAP Voice columns that helped shaped partner strategy and ultimately the managed services business model. In addition to being an early adopter of content marketing and Inbound marketing since 2008, Joshua holds HubSpot Certifications on Inbound Marketing, HubSpot Software, and HubSpot Partner Certification, is on the Board of Directors of the Florida Direct Marketing Association and co-leads the Boca Raton HubSpot User Group.
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Recent Posts

8 Data Center Services with Active YouTube Channels

Posted by Joshua Feinberg

Jul 30, 2015 10:03:00 PM

In case you haven’t noticed, online video has been surging in popularity.

YouTube alone gets over 100 hours uploaded to it just about every minute.

The Adobe Digital Index report, released late last year, found a 43% year-over-year increase in viewing of free online videos.

And while Forrester Research sees U.S. online video advertising increasing at a 13.7% compound annual growth rate, it notes issues like advertising fraud “loom large.”

So with that in mind, should data center services simply be advertising on video content owned by large publishers? Or should data centers invest in creating

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Topics: colocation data center

Is Your Data Center Colocation Sales and Marketing Living in the Past?

Posted by Joshua Feinberg

Jul 23, 2015 4:47:37 PM

Those in the data center colocation business have been through dizzying changes in recent months. For many and their local competitors, this turbulence has included unprecedented mergers and acquisitions, increasing density, game-changing state tax incentives, system downtime threats, hyper-converged systems, and cloud threats and opportunities.

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Topics: colocation data center

8 Data Center Site Selection Resources to Follow on Twitter

Posted by Joshua Feinberg

Jul 14, 2015 2:46:16 PM

Wikipedia defines site selection as dealing with facility locations, for business and government entities; it introduces the idea of measuring how a project’s needs compare to the merits of different locations.

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Topics: colocation data center

Which Data Center Service Providers Blog Well?

Posted by Joshua Feinberg

Jul 2, 2015 5:17:00 PM

Because data center service providers sell to a highly-technical audience, a website that has helpful, educational thought leadership content is more of a necessity than a luxury.

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Topics: colocation data center

Why Data Center Hosting Websites Market to Crickets

Posted by Joshua Feinberg

Jun 22, 2015 1:03:00 PM

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” -- Anglo-Irish philosopher George Berkeley (1685- 1753). Over 300 years ago, if no one heard the tree fall, you had to wonder if the tree really fell.

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Topics: colocation data center

Why Data Center Consulting Websites Often Can't Scale

Posted by Joshua Feinberg

Jun 10, 2015 9:39:47 PM

When most people launch websites, they do so for a variety of reasons. Usually high on the list of priorities is revenue generation. Yet for most data center consulting websites, reaching a revenue goal remains elusive – even if it is a SMART goal (specific, measurable, attainable, realistic, and time-bound).

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Topics: colocation data center

Filling Your Data Center Space With Full-Funnel Inbound Marketing

Posted by Joshua Feinberg

May 29, 2015 11:44:00 AM

A few years back, if you were a CEO or sales director that needed to fill up your data center space with new clients, you bought more email lists and spammed more people. You pushed your sales team hard to make more cold calls. You bought banner ads and trade show booths to interrupt people.

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Topics: colocation data center

Solving for Data Center Growth

Posted by Joshua Feinberg

May 18, 2015 9:50:00 PM

While industry consolidation looms large, data center growth needs to stay on the front burner for CEOs and sales directors.

To make this happen, there are a number of interrelated challenges that need to be addressed when solving for profitable, scalable growth:

  • Expansion to new markets -- While there are some data center CEOs who may be content with their foothold in a single local market, expansion to other regions and markets seems nearly mandated to remain competitive -- whether to appease investors or clients demanding geographic fault tolerance.
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Topics: colocation data center

Refine Your Data Center Strategy on These LinkedIn Groups

Posted by Joshua Feinberg

May 6, 2015 7:17:33 PM

Among its well over 300 million users Worldwide, people use LinkedIn for a lot of different reasons. Some are searching for a better job. Some are recruiting job candidates. Some are prospecting. Some want to grow their businesses. However for those in the data center industry, LinkedIn Groups can be an extremely effective way to observe, research, and fine-tune your data center strategy.

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Topics: colocation data center

Does Your IT Sales Funnel Need Inbound Certification?

Posted by Joshua Feinberg

May 3, 2015 11:28:44 AM

Over the past five years, the way people research and buy IT services has changed drastically. Long gone are the days when your sales staff held all the cards -- and could withhold information to massage the IT sales funnel.

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Topics: IT sales