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Joshua Feinberg

Joshua Feinberg helps CEOs identify revenue growth opportunities their marketing and sales teams are currently missing. A former content provider for Microsoft Corporation's channel programs and Small Business Server product team in Redmond, Washington, Joshua has spent nearly all of his 27-year career on business development side of the IT channel. Over the past decade, Joshua has authored business development training courses now utilized by over 3,000 SMB technology providers worldwide. Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft BackOffice Small Business Server and bi-weekly VAP Voice online columns that helped shaped Microsoft’s small business partner strategy, product marketing strategy, and ultimately the managed services business model. Besides being an early adopter of content marketing and Inbound marketing, since 2008 Joshua has developed integrated, full-funnel, lead generation and sales acceleration programs that drive scalable, predictable revenue growth. Joshua holds HubSpot Certifications on Inbound Marketing, Inbound Sales, HubSpot Marketing Software, HubSpot Sales Software, HubSpot Partner, and Growth Driven Design (GDD) --- and the first HubSpot Accredited Trainer in Florida. Joshua is on the AFCOM Miami board, co-leads the Palm Beach County HubSpot User Group and is a former board member of the Florida Direct Marketing Association. He’s been quoted in the USA Today, CRN, VAR Business, Washington Times, South Florida Sun Sentinel, and AICPA Journal of Accountancy. Joshua has also written bylined content for Data Center Knowledge, WHIR, Microsoft Certified Professional Magazine, Inc.com, Medical Economics, Windows NT Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.

Recent Posts

Top 22 West Palm Beach Accounting Firms to Shortlist

As part of the research that went into the Palm Beach County CPA Market Opportunity Report, I looked at the digital presence of a lot of similar accounting practices in the county, including quite a few accounting firms in West Palm Beach.

Which Palm Beach Accountants Are Staying Current?

The way people research and make their purchase decisions has changed a lot during the past few years. Mobile devices, search engines, and social media have fundamentally changed the game across dozens of industries -- including professional services firms like accounting firms.

Comparing West Palm Beach CPAs vs. Boca Raton CPAs

When it comes to being digitally-savvy, how do CPAs (certified public accountants) in West Palm Beach compare to CPAs in Boca Raton?

Which Boca Raton CPA Firms Have the Best Websites?

How many people do you know that prefer to make a dinner reservation with OpenTable as opposed to a phone call? How many do you know that book entire vacations -- hotel, airline flights, and car rentals without talking to a single person? Don’t you think the same people are going to go to a search engine or social media when looking for a Boca Raton CPA firm?

Is Your Marketing Agency Focused On the Wrong Priorities?

For most companies that hope to compete and grow in the next several years, you basically have three choices for how you can address marketing, demand generation, keeping the top, middle, and bottom of your funnel filled at healthy levels -- levels that make your sales team, CEO, and leadership team happy.

Which Mediums Are Most Effective for Connecting with a Buyer?

Finding the right social media platform should not be based on a CEO’s opinion -- or any opinion for that matter. Finding the right medium entails researching to determine where your buyers are or whomever you are trying to attract. It’s about figuring out where potential clients, channel partners, students, donors, or whomever the stakeholders you are trying to attract are.

The Best Way to Grow Your LinkedIn Connections

Growing your LinkedIn connections is a quality over quantity game. However, recognize, until you get to the point of 500 plus connections, you are kind of in the newbie group. It is important to get to over 500 connections, but, at the same time, connect with the right people and building meaningful relationships.

How Many Times Should Sales Attempt to Connect With a Buyer?

There is a lot of data on the optimal number of times to connect with a buyer, but the answer is not clear-cut. The number of times you decide to connect with a buyer depends on what you are looking to do, which could be to optimize for a certain buyer persona in the relative economic value of your company.

What is Product/Market Fit (PMF)?

Product/market fit is the degree to which a company knows:

  • Who their ideal clients are
  • What price points their buyers purchase products at
  • How often their buyers purchase their products (durations)

What Is a Buyer Persona?

A buyer persona is a semi-fictional representation of one of your ideal clients based on research and educated speculation.