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Middle Market and Enterprise Technology Inbound Blog

How to Start a Computer Repair Business & Use Facebook for Marketing

Posted by SP Home Run Inc. Marketing Team

Nov 4, 2011 8:49:00 AM

How to Start a Computer Repair Business and Use Facebook for MarketingIf you have been thinking about how to start a computer repair business and are unsure of all the different strategies you can deploy to market your new business, think about including a Facebook strategy to reach customers quickly.

The benefit Facebook provides to computer repair business owners is the capability to gain brand awareness online and grow a business built on trust and word-of-mouth introductions.  Leverage personal relationships on Facebook to engage with people who may recommend a service to their friends who have a need. 

Build a brand online as a source of credible information related to the computer repair business industry through your Facebook page and interact with past customers and future ones.

Create a Facebook Page - Personal or Business

If you’re just learning how to start a computer repair business and your company is brand-new, you may not need to set up a formal Facebook business page and can just leverage your personal account to promote the business. 

For larger or more established computer repair companies, having a business page is important for developing a social media presence.

Gather the Business Page Essentials

  • Logo - If you have a website, you more than likely already have a logo.

  • Company description –For this purpose, a company description can usually be copied verbatim from either your home page or “about” page.

  • Link to website – You do know that your new computer business needs a website, right?

  • A video - Having a short video of the business owner talking about the business is very important to stand out from competition.

  • Tips - For a computer repair business, include at least a weekly tip in the form of best practices.

Encourage Customers to Market Services

It is crucial to provide the customers an incentive to engage with your company in places like Facebook since they understand that “liking” something or making a comment in a status is providing the business advertising. 

When you’re planning how to start a computer repair business, develop a few ways to engage with customers in social media sites like Facebook. 

Have a discount that is not a big deal that you can offer to people if they post a status about getting their computer repaired at your business.  This can be a 5% discount or another minor discount that encourages customers to interact with their online network concerning your service.

Get Started Now

In this post, we’ve looked at how to tap into the power of Facebook marketing when you’re just learning how to start a computer repair business. Don’t worry about getting started perfectly. There will be plenty of time to correct course. Just get started now.

Share Your Thoughts

So where are you with figuring out how to start a computer repair business? Have you tried Facebook marketing yet? Please share your thoughts, tips, hints, and war stories in the Comments below.

And to follow-through on the tips introduced in this article, be sure to download your free special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.

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Topics: IT marketing, computer repair business