A computer repair franchise lets you jumpstart your business – in theory. The idea is to hit the ground running using an already established and effective business model. You also use somebody else’s marketing resources for generating leads and business, instead of putting yourself through the school of hard knocks.
However, a computer repair franchise still requires you to invest energy, time, and money if you want it to be successful. So it’s crucial to know what your chances are of making a franchise work by asking at least four tough questions:
Can you afford it? The most immediate entry barrier, financial investments demanded by franchisors in the IT business, vary from $400,000 (gets you a complete “Laptop Xchange” store) down to around $20,000 or even zero (TeamLogic IT’s offer to qualified armed forces veterans).
Is the target market right? Computer repair franchises often aim at the SMB and home computer user market. The latter is notorious for the difficulty in building profitable, recurring revenue.
Do you have the right profile? Some franchisors, such as the PC Support Group in the UK, are quite blunt about the kind of franchisee they’re not looking for, but at least this helps avoid disappointment later.
Who can you trust? Marketing hype and canned offerings are part of the computer repair franchise panorama, so caveat emptor. Your best sources of information will include people like you who now operate a franchise from the organization you’re considering, rather than just the people who want to sell you one.
A computer repair franchise succeeds through hard work as much as through any miraculous business model. If you’ve considered running or now run a franchise like this, share your comments on how to make a success of it in the COMMENTS section.
And to follow-through on the questions introduced in this short post, download your free quick reference guide to the 13 Computer Franchises that Start Up and Support Computer Repair, IT Consulting, and Managed Service Provider Businesses.
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