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Middle Market and Enterprise Technology Inbound Blog

Business Technology Association's 2012 District Events Help IT Dealers

Posted by Kevin Watson

Mar 17, 2012 2:52:00 PM

Business Technology Associations 2012 District Events Help IT Dealers The latest five-city tour of the Business Technology Association (BTA) is proving to be a hit with technology dealers.

Each district event is on a small scale with just over 20 exhibitors and 60-80 attendees. Dealers can network easily and learn new strategies from industry leaders in friendly surroundings.

The Business Technology Association is a not-for-profit trade association. Its goal is to improve opportunities for IT dealers, VARs, and technology providers working in the business systems and equipment industry.

The five-city tours of the BTA have been running successfully for many years.

First 2012 Event

The first district event of the Business Technology Association's five-city tour was in Orlando, Florida, from February 10th to 11th. 

Marty Canning of Lexmark International Inc. gave a well-received keynote address. He talked of ways that dealers can understand their customers better and improve sales.

Education sessions in Orlando included discussions about MFP sales, the rise of social media in business, and the challenges of providing excellent customer service.

Coming 2012 Business Technology Association Events

The five-city tour of the Business Technology Association continues with: 

  • BTA Mid-America in St. Louis, from May 2nd to 4th

  • BTA East in Rye Brook, New York, from October 2nd to 3rd

  • BTA Southeast in Waynesville, North Carolina, from October 26th to 27th

  • BTA West in Las Vegas, from November 15th to 16th

At each event, the Business Technology Association intends to focus on learning. As one dealer has commented, "Knowledge equals success." 

Are you planning to attend a Business Technology Association event in 2012? Or perhaps you've already been to one. Please share your COMMENTS in the area below.

(Editor's Note: You can learn more about the BTA and other IT reseller trade associations in the Top 9 IT Trade Associations for Small Business VARs, Integrators, IT Solution Providers, MSPs, System Builders, Computer Repair Businesses, and Computer Consulting Firms.)

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Creative Commons Image Source: flickr inazakira

Topics: IT Trade Associations, Computer Conferences and Trade Shows

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