{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

5 Computer Marketing Must-Haves for Sales Meetings

by Lisa Lawrence on April 12, 2012

5 Computer Marketing Must Haves for Sales MeetingsEffective computer marketing works on many levels. Once you’ve identified your qualified target prospects, you need to be ready with sales strategies that showcase your value. 

If you aim to be an outsourcing solution for small businesses, focus on demonstrating your credibility. Here are five ways to address any doubts at your sales meetings and seal the deal:

  1. Bring testimonials and case studies – References from satisfied clients are your best marketing tool. Case studies can help them see specifically how your work might help their company.

  2. Have letter of engagement ready – Bring a prepared agreement for a proving ground project, to encourage prospects to take that first step.

  3. Apply the cost of the proving ground project – Offer to rebate the cost of the first, small project towards any future work committed to within 30 days.

  4. Provide a guarantee – One example would be to perform a technology assessment, and offer to refund their money if you don’t find at least three major problems.

  5. Pay attention - Part of your computer marketing strategy should be to know when to walk away. If you sense a troubled company that might be more headache than it’s worth, listen to your gut.

For more ideas on getting new clients, see our white paper, Top 10 IT Marketing Strategies for Consistently Attracting New Business Clients to Your Small IT Business.

Share your own successful computer marketing techniques in the COMMENTS section below.

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Creative Commons Image Source: flickr cliff1066™

Topics: IT marketing

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