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Middle Market and Enterprise Technology Inbound Blog

Being an Apple Authorized Training Center Can Boost Your Business

Posted by Kevin Watson

Apr 9, 2012 8:21:00 PM

Being an Apple Authorized Training Center Can Boost Your BusinessWhen you give your business the status of an Apple Authorized Training Center, you increase sales.

In terms of profit and revenue, Apple Inc. is one of the world's biggest technology companies. Global sales in 2011 were $108 billion. Apple also produces some of the most iconic IT devices around, including the iPad, iPhone, and iPod.

Benefits of an Apple Authorized Training Center

  • Opportunities for sales. You can use Apple webpages to promote marketing initiatives and seminars.

  • Support for your business. Apple provides support for your business from its training center program team. The company also gives you access to the resources of Apple Sales Web.

  • Tools for training. Apple training tools include courseware, guides, communication forums, online exams, and product presentations.

  • Resources for marketing. Apple supplies you with photos, marketing material, digital asset kits, and templates for advertising.

Apple Authorized Training Center: What You Need

If you apply to become an Apple Authorized Training Center, you must have:

  • A business plan. The plan must cover the marketing and delivering of Apple training.

  • The right location. Your training location must be in a high consumer-traffic area. You must provide at least one professional, well-maintained classroom with Mac computers.

  • Appropriate signage. The training signs you display must be easy to see.

  • Promotion. You must promote Apple training certification and its value.

  • Equipment and software. You must use Apple hardware and software, and keep it updated.

  • Different training courses. Your Apple courses and certifications must cover the full range.

  • A trainer. Your trainer must be Apple certified.

Are you thinking of applying for the Apple Authorized Training Center program? Or perhaps you're already certified. Please share your comments below.

And to follow-through on many of the concepts introduced in this post, be sure to download the free quick reference guide to the 13 IT Channel Partner Programs.

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Creative Commons Image Source: flickr 4nitsirk

Topics: IT channel

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