3 VAR Programs that Help SMB Consultants Resell Cloud Services
VAR programs offered by cloud vendors give small business consultants and resellers an opportunity to increase value with their clients and provide efficient, cost-effective solutions to small businesses.
By partnering with cloud solution providers, small business consultants can provide solutions that are not only reasonably priced, but also offer dependability and ease of management.
Google Apps Reseller Program
Since the release of ‘Gmail for your Domain’ back in 2006, over 4 million businesses have made a switch to Google Apps for Business. With Google’s recent purchase of Postini, Google Resellers now have the ability to offer a solution that encompasses email, storage, spam filtering, and archiving all rolled into one.
Google Apps is ideal for businesses who
Are too small to justify a Microsoft Exchange deployment
Currently have an Exchange environment, but are overwhelmed with the cost and management
Have outgrown their current solution or need something more ‘enterprise worthy’
Consultants and resellers interested in Google Apps for Business can find more information on this VAR program on the Google Apps Reseller Program website.
Microsoft Partner Network
In late 2010, Microsoft announced Office 365 as part of their Microsoft Online Services product.
Much like Google Apps for Business, Microsoft Office 365 offers file storage, email, and web-based applications.
Additionally, Office 365 has incorporated a unique web conferencing feature that allows for online presentations and desktop sharing. As an added bonus, members of the Microsoft Partner Network VAR program can have their information listed in the Online Marketplace for local consulting opportunities.
MozyPro Reseller Program
Mozy is another cloud vendor that has made waves in small business.
With minimal upfront costs and $.50 per GB of cloud storage, Mozy Online Backup is great for customers who want the benefits of an offsite backup without a large investment of time and money.
Mozy’s VAR program is already available to EMC Authorized Resellers. Prospective resellers can sign up on the MozyPro Reseller webpage.
The Bottom Line
Finding a VAR program that fits the needs of your customers across the board is not an easy task, and is even more difficult when looking at cloud vendors. These vendors have proven to be reliable and have the industry recognition needed to appeal to your clients.
Does your company currently offer cloud solutions to its customers? Have you noticed increased demand for cloud products? Which cloud computing-focused VAR programs have worked best for your firm and your SMB clients? Please share your thoughts in the Comments.
And to follow-through on many of the ideas introduced in this post, be sure to download the free quick reference guiide to 13 IT Channel Partner Programs for Growing Small Business Computer Consulting Firms.
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