<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/953613680/?value=0&amp;guid=ON&amp;script=0">

{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

IT Consulting Business Owners: Think Twice About the Home-User Market

by Lisa Lawrence on May 31, 2012

IT Consulting Business Owners Think Twice About the Home User MarketWhen first starting an IT consulting business, many newly-minted entrepreneurs gravitate to home-user clients. Everybody knows somebody who could use the help of an IT professional. So home users can help you get started and set you up with some good testimonials. But don’t get too comfortable. 

Why? Generally, servicing home users cannot sustain your business. Before you spend time and money marketing to home users (also called the Business-to-Consumer, or “B2C” segment), take a look at why you should be finding Business-to-Business (“B2B”) clients instead.

Home Users = Very Low Lifetime Value

Both in relative terms, compared to the small business market, and absolute terms, the home user market is not very profitable. 

Home computer users will generally not provide many lucrative opportunities for a small IT consulting business. While they may keep you “busy,” home computer users don’t see IT as an investment. There’s no ROI to calculate

And how much can you really bill for troubleshooting a $75 inkjet printer? What about the five-year-old PC that won’t boot up? How about troubleshooting a poorly installed “home” edition of a software package?

Very Tough to Break Even, Let Alone Service Profitably

Because you must care about your profit margins, keep in mind that the average home user won’t turn into a long-term client that will provide substantial revenue. 

Stop and consider how many one-shot-deal home user customers, at a low hourly rate (or even lower flat fees), your business will need to make a profit. 

The solution? To sustain your IT consulting business, focus on building long-term relationships with small business clients that need ongoing support and see IT as an enabler and lever for business growth. 

If you’ve been successful at targeting your new IT consulting business to small companies, please share your tips in the comments section below.

And to follow-through on the tips introduced in this short article, be sure to download the free special report on How to Start a Computer Consulting Business: 6 Proven Ways to Build Your Initial Client Base.

 Click me

Creative Commons Image Source: flickr Vintuitive

Topics: computer consulting business

Schedule Your Free 25-Minute Consultation

How does your revenue growth strategy stack up against the competition and industry best practices?

Schedule Your Free Consultation