7 IT Consulting Marketing Steps that Raise Your Profile
Imagine how much more effective your IT consulting marketing would be if your prospects had already heard of your company name by the time they met you.
Even better—what if business prospects came to you, instead of you having to go look for them?
If you’re ready to build your reputation, then take note of these seven proven ways to raise your local profile:
Become the “official” IT consultant for a well-known company (government body, sports team, college, etc.). Make sure you’re able to publicize this.
Be seen EVERYWHERE at local business events: attend networking socials; set up booths at trade shows.
Chair an organization’s committee and/or get on the board of directors. Starting with the local chamber of commerce is a great idea. Putting in this kind of time can pay off big time for your IT consulting marketing.
Co-sponsor an event with another well-known company, such as a local accounting firm or a vendor.
Get featured or interviewed in local newspapers and regional magazines about small business IT issues. Contact your local editors; let them know your expertise, and how you can help them with story ideas and sources.
Get benefits-focused testimonials from prominent business owners or other well-known local celebrities. Testimonials are a staple for marketing IT consulting services more effectively.
Speak at local B2B (business-to-business) events as the resident computer expert.
Evaluate your IT consulting marketing plan and see how it measures up. Find a way to incorporate these profile-boosting steps over the next few months. If you have more ideas on how to raise a profile, please add them in the comments section below.
And to follow-through on the tips introduced in this short article, be sure to download your free copy of the special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.
Creative Commons Image Source: flickr jonclegg