4 Microsoft Small Business Specialist Benefits for VARs and MSPs
Meeting the requirements to join the Microsoft Small Business Specialist community can be a valuable strategy for your IT business.
Important Editor's Note (Added June 27, 2012): Before the virtual ink was even dry on this post, we found out about a major upcoming change to the Microsoft Small Business Specialist program. Read about what's coming in Microsoft Partner Network Adds Small Business Competency.
The benefits can help promote your company, increase your knowledge, and assist you in the event of problems on your clients’ networks.
Membership as a Microsoft Small Business Specialist includes the following benefits for VARs, consultancies, and MSPs:
Sales and Marketing Resources: As a Microsoft Small Business Specialist, you have access to a host of marketing tools via the SMB Resource Center, all of which can help you sell Microsoft solutions to your clients. In addition, as a member of the community, Microsoft allows you to list your business within the Microsoft Pinpoint directory, providing potential customers with an extra way to find you.
Use of the Microsoft Logo: As a Microsoft Small Business Specialist, you can create for yourself a customized logo for use on your website, email signature, and marketing materials, thus improving your credibility with new prospective customers.
Access to Software: One of the requirements to join the Microsoft Small Business Specialist community is a subscription to the Microsoft Action Pack. This provides you with a comprehensive set of internal use software so that you can always use the most up-to-date Microsoft products within your business—improving your competence.
Access to Expert Support: Regardless of your level of technical knowledge, there are sure to be times when you need a little technical help. The knowledge that you can access break/fix support direct from Microsoft can ease your stress levels in challenging “server down” situations.
Are you a Microsoft Small Business Specialist? What benefits do you find most valuable? Share your views in the comments below.
And to follow-through on the ideas introduced in this short post, be sure to download your free copy of the quick reference guide to the 13 IT Channel Partner Programs for Growing Small Business Computer Consulting Firms.
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