HP Partner Program Gives Access to Sales Materials and Product Info
The HP Partner Program may well be worth a look for those VARs and MSPs working in the SMB market.
HP (Hewlett-Packard) is a major IT corporation with more than $125 billion in annual revenue. The company has a very well-established market among consumers and SMBs.
By using the partner program, VARs and MSPs can capitalize on HP's market presence.
The advantage of the HP Partner Program is that it promotes independent business growth. VAR and MSP companies don't have to seek advice and support from an HP Account Manager.
HP sales tools, product information, promotional materials, and co-marketing templates are free and accessible from the HP Partner Portal.
Partner Resource Center
The portal for the HP Partner Program leads to the Partner Resource Center. Once a company is a registered partner, it can use the Center to download relevant sales materials.
These materials appear in various categories, including HP printers, laptops, desktops, and accessories.
If a customer is interested in printers, for example, a VAR or MSP company can download the latest brochures. It can also back these up with demo video downloads, cost-savings calculators, details of printer energy consumption, and data about the range of HP inks.
To join the HP Partner Program, go to the HP Partner Portal. Click on the "Register" button. Further details appear on the screen.
Is your company an HP Partner Program member? Are you thinking of becoming one? Please share your comments below.
And to follow-through on the ideas introduced in this short post, be sure to download your free quick reference guide to the 13 IT Channel Partner Programs for Growing Small Business Computer Consulting Firms.
Image Source: HP Global Partner Conference 2012 Press Kit