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Middle Market and Enterprise Technology Inbound Blog

Cisco Reseller Partner Program Can Drive Growth and Profitability

Posted by Kevin Watson

Jul 2, 2012 11:26:00 AM

Cisco Reseller Partner Program Can Drive Growth and ProfitabilityCisco's intention in creating its reseller partner program is to help VAR companies grow and become more prosperous.

Commercial Framework

To do this, Cisco provides a commercial framework for VARs. Within this, VAR companies have the chance to develop knowledge and skills across a range of technologies. 

The framework also provides the opportunity to improve expertise in a specific area.

Program Benefits

Cisco lists the following benefits of its reseller partner program:

  • Financing

  • Promotions and incentives

  • Service and support

  • Co-marketing resources 

Other channel program providers have similar benefits. Where Cisco differs is with its certification and specialization efforts. These are key elements of the framework for VAR partners.


Cisco has three types of certification for this channel program:

  • Country-Level. This has four groups. Newcomers begin with Select certification. Premier and Silver certification follow. The highest level is Gold certification.

  • Multinational. Multinational certification is for those VAR companies that sell Cisco products and services to a range of countries.

  • Global. Global certification recognizes VAR partners who sell Cisco products and services around the world.


The aim of the specialization is to confirm a VAR partner's expertise with a specific technology. 

The specialization program has four levels:

  • Entry

  • Express

  • Advanced

  • Master 

Each of these levels represents a VAR company's abilities in sales, technical knowledge, and life cycle services.


Cisco is a major IT player across the world. Its reseller partner program reflects its ambitions. 

VARs may well be able to benefit from these ambitions and enter what could be a profitable channel partnership. 

Is your company part of the Cisco reseller partner program? Or are you thinking of joining? Please share your comments below.

And to follow-through on the ideas introduced in this short post, be sure to download your free copy of the quick reference guide to the 13 IT Channel Partner Programs for Growing Small Business Computer Consulting Firms.

Related Article:

Cisco Live San Diego Stresses Education and Business

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Topics: IT channel

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