Design Your Computer Repair Flyers for Maximum Impact
Yes, another traditional marketing method that still works. The conversion rate for flyers or postcards can be good if you target them and hand them out to your audience. So, it is definitely worth getting some computer repair flyers printed and distributed to your target demographics.
There is a considerable amount of competition when marketing IT services, so your flyers need to be impactful. You need to design them to maximize your conversion rates.
How to Design Your Flyers
Connect with your niche by describing their pain points. Do this by asking a couple of questions. A generic example might be “Slow Network?”
Let them know the services you provide. General headings are sufficient, but remember to use as little jargon as possible.
Make sure that your value proposition is clear. Let them know what you do beyond the competition.
Make sure that the flyer is colorful but readable. Use plenty of white space. Make sure the fonts you use are of a good size and easy on the eye. Fancy cursive fonts can be hard to read. Also, in most cases, less copy is more impactful.
Let your brand image shine. It is important that your brand connects emotionally with its target audience. Show them who you are by inserting some personality into your copy.
Where and How to Distribute Your New Flyers
Blanket marketing with computer repair flyers is not the optimal way to go. You need to get the flyers into the hands of your audience. Target the delivery to the right addresses within your geographical region.
You can also use flyers to raise general awareness of your business by having the flyers placed in other local businesses, as well as displayed on the notice boards at governmental buildings, the local chamber of commerce, libraries, and even in stores, if appropriate. Get creative about where you have flyers placed!
Making Sure that You Monitor Your Efforts
Monitoring your campaign is a vital part of marketing IT services. It is good practice to have two versions of the flyer printed with different copy, or designs and referral codes on them so that you can start to form an opinion of what works best for your audience. You’ll need to keep monitoring and refining.
Have you tried marketing with computer repair flyers? What have your results been? Share your thoughts and ideas with us in the Comments section.
And to follow-through on the tips introduced in this short post, download your free special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.
Creative Commons Image Source: flickr Nerds On Call