RSPA Offers Marketing Services with NoneOfTheBS.com
The Retail Solutions Providers Association (RSPA) is offering its marketing services to its members, and a foretaste of its marketing talent on its “NoneOfTheBS.com” website.
In an industry where effective marketing and publicity are critical to success, the association already scores points for credibility with its attention-grabbing “no BS” branding.
Helping Members to Market
Marketing services that the RSPA offers include:
Phone consultation with the marketing editor or the designer as part of each service
Establishing the member’s corporate identity, with logo design, business cards, video production, and website creation and hosting
Communicating with the member’s target customer segment with email marketing, a Facebook page, press releases, and webinar hosting
Additional collateral and services, including banners, signage, and case study writing
The range of services reflects the marketing orientation of many retail service businesses. By comparison, The ASCII Group, an association serving IT business members, has recently focused specifically on services such as regular social media content and periodic newsletters, both also created and posted on behalf of its members.
A Question of Return on Investment
The NoneOfTheBS.com website has examples of graphic design, customer member comments on how the services have worked for them, and details about how the different deliverables are planned and executed.
The Retail Solutions Providers Association also gives sample pricing in each case.
And for anyone who may be wondering, the “BS” in the name stands for “Bogus Spending,” which is what the RSPA hopes to help its members avoid.
How do you feel about contracting out your marketing? How much can an external provider reproduce the closeness of contact you have when you communicate with your customers directly? Share your opinion by adding your Comments below.
And to follow-through on the ideas introduced in this short post, be sure to download your free copy of the quick reference guide to the Top 9 IT Trade Associations for Small Business VARs, Integrators, IT Solution Providers, MSPs, System Builders, Computer Repair Businesses, and Computer Consulting Firms.
Creative Commons Image Source: flickr Enygmatic-Halycon