Top 5 Software Sales Training Tips For Small Business Owners
It can be difficult to fit in everything that you need to do as an IT business owner. One of the first things that we eliminate from our schedules when we’re busy is training.
So if you are in this position and can’t find any time in your schedule for software sales training, then here are five tips that you can implement today to improve your sales techniques:
Ask questions all of the time – Question everyone: peers, prospects, and the marketplace at large. It’s only by understanding the environment, needs, and pain points of the people in the ecosystem that you’ll understand how to position what you’re offering.
Be proactive and put yourself out there – Sales will not just come to you. Your IT sales strategies need to include plenty of opportunities for you to get out there and engage with your prospects. These can be face-to-face, by telephone, via email, or via social media. Just know that you need to take action.
Be accountable – Set your own sales goals. Review the goals monthly and quarterly. Adjust the targets upwards to make sure that you are always striving to improve.
Learn from life – Use your daily life as a learning opportunity. Watch and deconstruct other people’s sales techniques. You’ll start to see what works and what doesn’t. Tweak your sales strategies from this informal learning.
Work on your interpersonal skills – Engage in conversation with a diverse range of people. Learn to talk casually about your business, products, and services. This will build your confidence for when you speak to prospects. It will also give you a good idea about what people do or do not understand about your business, product, or service. This will help you to deliver your offering in layman's terms.
What do you do if you don’t have the time to update your software sales training? Share your tips with us in the COMMENTS section.
And to follow-through on the tips introduced in this short article, be sure to download your free special report on 7 IT Sales Secrets for Attracting High-Lifetime-Value Clients.
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