If you’re starting up a managed computer services business, the rocky economy might be cause for concern. One analyst, Jack Plunkett, predicts we’re in store for an eventually healthy recovery. In his new book, The Next Boom, Plunkett offers advice on how to position your company to take advantage of the new economy.
Inc.com interviewed Plunkett about his advice for small businesses. He believes that in the next 10 years, companies will still do well by stressing value, quality, and good service. This is true regardless of the type of client you typically serve:
Business to Consumer (B2C)
Consumers will be reluctant to go into debt and will spend only when they believe they’re receiving real value.
Business to Business (B2B)
If your clients are mostly businesses, their needs will be similar to consumers. Plunkett advises a focus on innovation.
Businesses will have a small amount of time to spend with you. They will want your work to be efficient and useful. They will want to feel their money is well spent.
Even though the economy has yet to regain the solid footing that Plunkett predicts, your managed computer services can still benefit from a focus on quality and value for your clients; and good service never goes out of style.
If you’ve found ways to prove your value or quality to clients, share them in the Comments section below.
And be sure to download your free special report on How to Start a Computer Consulting Business: 6 Proven Ways to Build Your Initial Client Base.
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