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Middle Market and Enterprise Technology Inbound Blog

Microsoft Pinpoint Exposes Partner Companies to Customers

Posted by Kevin Watson

Dec 17, 2012 6:06:00 AM

Microsoft Pinpoint is an Microsoft Pinpoint Exposes Partner Companies to Customersonline marketplace. Companies that offer IT services and products related to Microsoft technologies can use it to expose themselves to customers.

Local and Global

Microsoft Pinpoint works at a local and global level. Companies can advertise to match the locations they currently serve and wish to serve.

How It Works

Pinpoint works in two ways:

  • Customers search on Pinpoint and related Microsoft listings for partners who offer the products and services they need

  • Microsoft attracts the attention of potential customers by integrating Pinpoint with websites and marketing campaigns

Both approaches aim to bring customers to the appropriate partners.

Marketing Strategy

Pinpoint could therefore prove to be a useful addition to a company's marketing strategy. It also seems particularly useful at giving companies the chance to expand into new geographical areas.

Such expansion, of course, raises the question of languages in foreign markets. According to Microsoft, Pinpoint allows companies to list their products and services in multiple languages.  

Other Benefits

To encourage take-up of Pinpoint, Microsoft has included various benefits for partner companies:

Success Rate

Microsoft statistics show that 25% of visitors to Pinpoint make contact with a partner either to buy a product or service, or to seek more details.


To place a listing on Microsoft Pinpoint, a company must go to the appropriate web page. There is also a link on the page to some handy FAQs.


Is your company listed on Microsoft Pinpoint? Are you thinking of joining the list? Please share your thoughts in the Comments below.  


And to follow-through on the ideas introduced in this short post, be sure to download your free copy of the quick reference guide to the 13 IT Channel Partner Programs for Growing Small Business Computer Consulting Firms

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Creative Commons Image Source: flickr quinn.anya

Topics: computer consulting business, IT channel

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