Local and Global
Microsoft Pinpoint works at a local and global level. Companies can advertise to match the locations they currently serve and wish to serve.
How It Works
Pinpoint works in two ways:
Customers search on Pinpoint and related Microsoft listings for partners who offer the products and services they need
Microsoft attracts the attention of potential customers by integrating Pinpoint with websites and marketing campaigns
Both approaches aim to bring customers to the appropriate partners.
Pinpoint could therefore prove to be a useful addition to a company's marketing strategy. It also seems particularly useful at giving companies the chance to expand into new geographical areas.
Such expansion, of course, raises the question of languages in foreign markets. According to Microsoft, Pinpoint allows companies to list their products and services in multiple languages.
To encourage take-up of Pinpoint, Microsoft has included various benefits for partner companies:
Analytical tools to establish customer traffic
Sales tools such as trial and demo buttons
Search facilities for customers that include filter and browse features
Microsoft statistics show that 25% of visitors to Pinpoint make contact with a partner either to buy a product or service, or to seek more details.
Is your company listed on Microsoft Pinpoint? Are you thinking of joining the list? Please share your thoughts in the Comments below.
And to follow-through on the ideas introduced in this short post, be sure to download your free copy of the quick reference guide to the 13 IT Channel Partner Programs for Growing Small Business Computer Consulting Firms.
Creative Commons Image Source: flickr quinn.anya