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Middle Market and Enterprise Technology Inbound Blog

When it comes to finding more prospects for identity management providers, the key thing is to dig deep. Finding New Prospects for Identity Management Providers

Observe and analyze your prospects and buyer personas to determine:

Always Iterate

Always be iterating and measuring. What do I mean by iterating? For example, if someone downloaded your white paper, as part of your nurturing, you might look to connect with them on LinkedIn. When you connect with them on LinkedIn and look at their profile, you might notice there are 3 to 4 groups they belong to that you had not heard of before. Take those LinkedIn groups that you had not heard of and check them out to see if there are other people just like the buyer persona you’re looking for hanging out in those LinkedIn groups.

The above example is a depiction of some of the iteration type things you should be going through to help you consistently be able to grow the top of your funnel from at least a social media perspective. 



How does your identity management company currently find new prospects? Let us know in the Comments below.



If your identity management company is ready to accelerate its revenue growth and learn more initiatives to take you to the next level, check out our webinar “Identity Management Revenue Growth Acceleration Q&A Webinar.”


Identity Management Revenue Growth Acceleration Q&A Webinar [Recording]

Topics: identity management

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Jennifer Feinberg

Written by Jennifer Feinberg

SP Home Run president Jennifer Feinberg oversees the implementation, management, and optimization of Inbound marketing campaigns for IT channel companies, including IT consulting firms, cloud service providers, and managed service providers. She has been building online marketing campaigns in the IT services space since 2002 and holds HubSpot Certifications on Inbound Marketing, HubSpot Software, and HubSpot Partner Certification. In addition to being an active member of the Florida Direct Marketing Association, Jennifer also co-leads the Boca Raton HubSpot User Group.