{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Finding New Prospects for Identity Management Providers

by Jennifer Feinberg on April 11, 2017

When it comes to finding more prospects for identity management providers, the key thing is to dig deep. Finding New Prospects for Identity Management Providers

Observe and analyze your prospects and buyer personas to determine:

Always Iterate

Always be iterating and measuring. What do I mean by iterating? For example, if someone downloaded your white paper, as part of your nurturing, you might look to connect with them on LinkedIn. When you connect with them on LinkedIn and look at their profile, you might notice there are 3 to 4 groups they belong to that you had not heard of before. Take those LinkedIn groups that you had not heard of and check them out to see if there are other people just like the buyer persona you’re looking for hanging out in those LinkedIn groups.

The above example is a depiction of some of the iteration type things you should be going through to help you consistently be able to grow the top of your funnel from at least a social media perspective. 

 

 

How does your identity management company currently find new prospects? Let us know in the Comments below.

 

 

If your identity management company is ready to accelerate its revenue growth and learn more initiatives to take you to the next level, check out our webinar “Identity Management Revenue Growth Acceleration Q&A Webinar.”

 

Identity Management Revenue Growth Acceleration Q&A Webinar [Recording]

Topics: identity management

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