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Middle Market and Enterprise Technology Inbound Blog

How Data Center CEOs Get a Clear Vision

[fa icon="calendar'] By Jennifer Feinberg | April 17, 2017

Wayne Gretzky (a famous NHL player) has been noted for saying, “Skate to where the puck is going, not where the puck has been.”How Data Center CEOs Get a Clear Vision

Mark Twain once advised, “It's not what we don't know that gets us into trouble, it’s what we know for sure, that just ain't so.”

Along the same lines, to remain competitive and gain a clearer perspective on their industry, data center CEOs must

  • Discontinue over-investing in dying marketing channels
  • Discontinue underinvesting in the future


Ask the Right Questions

The CEO and Head of Product need a super crisp definition of product/market fit before scaling their marketing and sales efforts.

We all wish we could clone our best clients, but what happens if we do not have enough clients to know where the best clients are? How will we develop buyer personas? It is possible to work around this dilemma. However, your buyer personas will be much richer if you have existing clients to map them against.

Get a close understanding of the why:

  • Why do they care about your data center?
  • Why are they coming to you in the first place?
  • Why are they making these decisions?

Become a Chief Learner

As CEO, take the Chief Learner responsibility to heart by learning about:

  • Buyer personas
  • What personalized content can mean to the future of your funnel
  • How to create super relevant and remarkable content
  • How to position your company and sales team as world-class communicators



As a CEO, do you have a clear vision of your data center’s future marketing plan? Let us know in the Comments below.


To learn more about data center sales acceleration, download the webinar recording Data Center Sales Funnel Acceleration Q&A Webinar.        

Data Center Sales Funnel Acceleration Q&A Webinar


Topics: IT sales

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Jennifer Feinberg

Written by Jennifer Feinberg

SP Home Run president Jennifer Feinberg oversees the implementation, management, and optimization of Inbound marketing campaigns for IT channel companies, including IT consulting firms, cloud service providers, and managed service providers. She has been building online marketing campaigns in the IT services space since 2002 and holds HubSpot Certifications on Inbound Marketing, HubSpot Software, and HubSpot Partner Certification. In addition to being an active member of the Florida Direct Marketing Association, Jennifer also co-leads the Boca Raton HubSpot User Group.