You must have product/market fit, and it can be extremely painful and difficult at times to achieve product/market fit. To support product /market fit, you need the following for each stage of your buyer’s journey:
- SMART goals
- Buyer personas
- Keyword research
- Conversion paths (calls-to-actions, landing pages, and thank you pages)
Your website must be:
Google has a strong preference for mobile-friendly websites—websites that look good and modify when viewed on the phone, across different screen sizes—because more than half of their website traffic in the United States comes from mobile devices.
Google does not want to include obsolete websites in their search results. Websites that fail the mobile-friendly test will come up with big red Xs. Google penalizes these websites by favoring those with more mobile curb-appeal.
Your data center’s website should be optimized for mobile, buyer personas, and search subjects that matter most to your target audience.
Major search engines such as Google, Bing, and Yahoo have stated they take social sharing signals into account when ranking content on their search engines. Essentially, in addition to analyzing your data center’s authoritative, relevant inbound links, these search engines also analyze how well your content does on social media.
Consider where your buyers network when selecting the right social media platforms for your business.
Conversion paths are what gets people to your doorstep. They are highly critical when investing in paid promotion and less staff/time typically calls for higher investments in paid search and sponsored social media.
Without multiple conversion paths, your business could be wasting a ton of money driving traffic to their website and then wondering why they did not get anything out of it.
Having multiple conversion paths ensures your business is targeting buyers at all stages of their sales cycles. The reality is, 80-90% of the people visiting your website could be a good fit to buy, but simply aren't buying today.
Each of your website pages should have a goal. Typically, the ultimate goal is to generate leads and push prospects further down their sales funnel. Your website can support this goal with:
- Multiple conversion paths
- Call-to-Actions (CTAs)
- Landing pages
- Thank you pages
Data centers with aggressive growth goals must make aggressive investments. The above tactics and strategies should be viewed assets, not expenses.
These assets assist with differentiation, drive positioning, and promote higher margins.
Is your data center reaching its revenue growth goals with a limited staff? Let us know in the Comments below.
To learn more about data center sales acceleration, download the webinar recording Data Center Sales Funnel Acceleration Q&A Webinar.