To help your prospects and clients better understand your identity management solutions and what they specifically do, it is all about educating and building trust at scale.
Educating and building trust with your prospects/clients must be done in the Consideration and Decision stages of the buyer’s journey. These are not issues you will be able to tackle in the awareness stage--where someone is just starting to research a broad-based problem.
There are tons of assets you can offer to educate your prospects on your solutions.
Consideration Stage Assets
For assets and tools to use during the Consideration Stage, use content like:
- Comparison tools
Decision Stage Assets
For assets and tools to use during the Decision Stage, use content like:
- Free assessments
- Free mini audits
- Explainer videos
There are a lot of assets and tools you should be investing in once you understand who it is you are trying to attract and what they are looking for from the sales and research experience when they are dealing with an identity management company.
What assets has your identity management company invested in to educate prospects and support their sales cycles? Let us know in the Comments below.
If your identity management company is ready to accelerate its revenue growth and learn more initiatives to take you to the next level, check out our webinar “Identity Management Revenue Growth Acceleration Q&A Webinar.”