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How to Boost Sales with Digital Marketing

Are you trying to boost sales with digital marketing? In this short video, you’ll gain insight on what matters most to make this happen. In the ...

Finding Digital Marketing Experts for Your Company

Run a quick search on LinkedIn Sales Navigator for “digital marketing” professionals, in the Marketing job function, and you’ll find some very large ...

How to Discover Your Competitors' Customer Segmentation Strategy

Segmentation (and its first cousin, personalization) matters more than ever in a digitally transformed world. And while your buyer persona strategy ...

Is a Digital Presence Really a Must-Have?

Wikipedia defines a web or digital presence “as a location on the World Wide Web where a person, business, or some other entity is represented.” In ...

B2B SaaS Marketing: Comparing the Best vs. the Worst

Are you in marketing, sales, channel, revenue, or go-to-market leadership for a B2B SaaS company? A little while back, a reporter asked me to share ...

The 6 Biggest Marketing Challenges That B2B Fintech Startups Face

Founders of and investors in B2B Fintech startups often make the mistake of believing that their biggest battles center around product development, ...

5 Ways to Attract Customers with B2B Social Media

If your company is like most, you’re always looking for creative ways to attract and retain new customers.  Use these five ways to tap into your B2B ...

Is a Marketing Career for You? (Advice from Joshua Feinberg of SP Home Run)

Wondering if marketing is a good career choice for you?  A reporter recently asked me for my insight and advice on career choices for would-be ...

The 3 Digital Marketing Metrics That B2B Tech Startups Must Track

When you can measure your digital marketing metrics, you gain the power to improve quite dramatically over time.  After all, once you know what’s ...
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