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{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

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After you have updated your stylesheet, make sure you turn this module off

54 Must-Read Resources for Computer Consultants

Often times, computer consultants will contact us here at SP Home Run looking for advice on different SaaS products, websites for tracking analytics, and our “must-read” favorites.

We’ve put together the following list of 54 of our favorite resources to help you in different facets of your business.

Three Free Ways to Promote Your Computer Company

Promoting and marketing your computer company needn’t be expensive. While various types of advertising have a price tag attached, there are ways to attract attention to your business that need cost nothing but your time. Here are three of them.

  1. Article marketing. If you are a competent writer (or have one at your disposal) you can write engaging articles related to the world of IT and offer them as guest blog posts or even as content for local or specialist publications. As part of the deal you will usually be able to provide a short bio of your computer company along with your web link(s) and/or contact details.

  2. Social media. Having an active presence on Facebook, Twitter and LinkedIn allows you to stay in constant contact with your current and future customers and (unless you are paying for targeted advertising) costs you nothing. Most companies now use social media as an integral part of their marketing strategy, so it’s worth considering what more you can do in this area.

  3. Referrals. Your existing clients are a potentially rich source of new leads, therefore you should always encourage them to introduce friends and business associates. You may choose to offer a small incentive (perhaps a discount on their next invoice), or simply make an informal request when you’re next having a friendly conversation.

 

Do you employ any of the methods above to attract customers to your computer company? Share your tactics in the Comments box below

 

And to follow-through on the tips introduced in this short article, be sure to download your free copy of the special report on How to Start a Computer Consulting Business: 6 Proven Ways to Build Your Initial Client Base

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Creative Commons Image Source: flickr Alan O'Rourke

 

 

Why You Should Have a Reseller Agreement with Your Main Suppliers

It’s always worth trying to sign up for a reseller agreement with all the suppliers you make regular use of in the daily running of your IT business. Customers will always need certain products and services, from antivirus licences to desktop PCs, so it’s a sensible move to do your best to profit from the constant demand.

The average reseller agreement guarantees you a commission, typically ranging from 5% to 25%, on products you sell to your customers. Software companies and service providers are usually very proactive in signing up resellers, so if your IT business is reasonably established, you are probably contacted regularly regarding potential reseller deals.

3 Ways for IT Support Companies to Profit from Hardware

If you work in the IT support industry, it’s inevitable that you’ll become involved in the procurement of hardware for your customers. Exactly how to involve yourself in the hardware side of things often creates a dilemma. This article presents three different ways for IT support companies to handle the situation.

1. Buy and Resell at a Mark-Up

Buying equipment through distribution channels and selling it on to customers for a profit can seem initially appealing, but it does have its drawbacks. While this method can potentially generate the most profit for your IT support company, selling the equipment yourself means you have to deal with stock, deliveries, returns on faulty goods, and the risk of customers changing their minds about products they have ordered.

Being a Desktop PC Builder – Is There Still a Market?

As recently as a few years ago, becoming a desktop PC builder and making custom PCs for clients was a popular business idea for computer enthusiasts.

Dell PartnerDirect Resellers That Complain Need Better Business Models

Because of the amount of balls I have in the air at once, I rarely have time to get mired in negativity. And I certainly don’t go seeking it out. Yet every once in a while, I come across some angry blogger or mentally unstable forum poster who’s ranting about how Dell PartnerDirect is mean or nasty to its resellers.

Understand What May Be Behind the Lashing Out

Do these comments matter? Yes and no.

I often wonder if the emotional anger and complaints directed at Dell PartnerDirect are really just underscoring the need for these resellers to evolve their own companies into better, healthier, more modern and more sustainable business models.

Listen, I totally get channel conflict. When I was younger and more hot-headed, I once ranted so loudly about an ISV poaching its partners’ customers, its message and accompanying pictures of me looking awfully PO’d landed on the cover and inside pages of CRN.

Mobile Computer Repair – Getting Started

This simple article describes the basic things you need to get started in mobile computer repair. Fixing computers door-to-door can be very lucrative, but you must consider all the basics to ensure you provide an effective service that customers will recommend to others. Consider the following:

9 Mobile Computer Repair Tips for Getting Great Small Business Clients

When first starting up a mobile computer repair business, one of the biggest challenges is getting clients. But after a while, it becomes clear that it’s not just about getting any clients. It’s all about getting great small business clients that need regularly-scheduled services.

In this article, excerpted from the white paper How to Start a Computer Consulting Business: 6 Proven Ways to Build Your Initial Client Base, we’ll look at how your mobile computer repair business can thrive by focusing exclusively on the best potential clients in your local area.

Is the Main Street Computer Shop a Dying Tradition?

Going back several years, it was common to see independent computer shops on many main streets.

4 Tips for Starting a Computer Store from Scratch

Does the thought of owning your own computer store take you to a happy place? It's one of those idealistic dreams, but it is doable. Having run my own business for the past 7 years, I'm well aware that you need a lot of preparation before opening your own premises.