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4 Video Best Practices for IaaS, SaaS, and Fintech

To boost your odds of success when using video marketing for infrastructure, software, or fintech, consider these four simple, but extremely ...

What is Vlogging? (And Should You Vlog?)

Vlogging -- short for video-based blogging -- is a fantastic way to educate and build trust at scale with your prospects and customers.  With so many ...

Video Planning: DIY vs. Professional Videographer

OK, so you’re doing some serious video planning. And your boss has likely broached the subject of DIY (do-it-yourself) video vs. hiring a ...

3 Video Marketing Tips for Tech Startups

Chances are, you watch a fair amount of online video. Because of this, perhaps you even consider yourself a video marketing aficionado.  But ...

Is B2B Video Different Than B2C Video?

Yes! For B2B, video content should be optimized for both YouTube (1920x1080) and LinkedIn (1920x1920 with burned-in transcript). For B2C, Facebook ...

Video Ideas for Boosting Content Marketing

Nearly 2 billion people around the world watch videos on YouTube. With that in mind, perhaps your company has decided to get (way) more serious about ...

7 SaaS Content Marketing Building Blocks for Success

Content marketing is no longer a nice-to-have for SaaS startups and scaleups.  To be blunt: you can’t grow a SaaS business without content marketing. ...

9 B2B Content Marketing Strategies That Generate More Leads and Sales Opportunities

As a B2B content marketing strategist and revenue growth consultant for small business CEOs, with 20+ years of experience in content, my clients are ...

How to Create a Content Strategy for B2B Tech

Most B2B technology buyers now do tons of self-directed research before they're ready to have a conversation with a vendor salesperson. In this kind ...
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