{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

When Should Startups Start Digital Marketing?

When should startups start digital marketing, content marketing, or inbound marketing? It doesn’t matter which synonym you choose to anchor your businesses future too.

Is Your Marketing Agency Focused On the Wrong Priorities?

For most companies that hope to compete and grow in the next several years, you basically have three choices for how you can address marketing, demand generation, keeping the top, middle, and bottom of your funnel filled at healthy levels -- levels that make your sales team, CEO, and leadership team happy.

Does Your Marketing Team Have the Right Talent, Technology, and Strategy?

Many small companies have a single in-house marketing person or are about to hire their first in-house marketing person.

A lot of times the CEO does not realize the changes in buyer behavior, where as much as 70% or more of their research and decision making is now over before they are ready to speak with you.

The Difference Between Inbound Marketing and Outbound Marketing

Outbound marketing, or traditional marketing, relies on interrupting people in an attempt to get them to listen to you.

What’s a great example of outbound marketing? You turn on prime-time television, watch a 30-minute sitcom, and realize every seven-to-nine minutes you are interrupted for one-to-two minutes by several companies’ self-serving messages.

Inbound Marketing vs. Inbound Sales

A business is not done once it generates a client or revenue source.

We live in a world where what you say about your brand is no longer what your brand is. Google coined this instance the ZMOT (Zero Moment of Truth).

Why the Modern Buyer Demands Customization

If you want to think of some parallels between Spotify, Netflix, and Sirius Radio versus where most of the SMBs are, the one thing they all have in common is their recurring revenue business models.

The super important aspect of a recurring revenue business model is making sure when a prospect jumps over from an opportunity to a new client; you continue delighting the heck out of them. 

How Website Lead Generation Supports Sales

At the end of the day, the goals for sales should be to get found early:

Do businesses need a website lead generation program to support sales? Yes

How Website Content Generates Trust

 

When considering what we can do with website content, customer service, and marketing to engender trust, there is a whole bunch of things people are typically looking for to determine whether we are building trust at scale (ordered from most trustworthy to least trustworthy):

  • Information from a services/customer service group
  • Information from a marketing group
  • Information from a sales group
  • Information from a PR group
  • Information from an advertising group

Is Your Marketing Keeping Up with Your Sales?

Hubspot’s 2016 Inbound Sales Day featured its very own CEO, Brian Halligan, to explain how sales have evolved and why it is prudent salespeople follow. In an interview with Michael Pici—Hubspot’s Director of Sales—Halligan explained the difference between sales when he initially started his career (in the 90’s) to today.

“In the 1990’s everyone had a phone on their desk,” explained Halligan, “When you called them something very interesting happened… the phone rang on their desk, they didn’t know who it was from, they picked it up anyway.”

Using Inbound Marketing to Improve Leads

According to Hubspot’s 2016 State of Inbound Report, the biggest challenge for companies around the world is generating traffic and leadsThis problem likely stems from the marketing division, who are typically responsible for generating leads for the sales team.

In turn, the buying stage the sales department struggles the most with is the very beginning. This likely stems from the marketing department passing poor leads to the sales division or from the sales division approaching the prospect too early in their buyer’s journey.