{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

6 Next Generation Data Center Best Practices for Website Landing Pages

When most talk about next generation data centers, you hear discussion about topics like cloud, cooling, density, data center infrastructure management (DCIM), modular data centers, power efficiency, software-defined data centers (SDDCs), storage, and virtualization.

While data center operators obsess about the efficiency of their facilities, it’s rare for senior management to pay much attention to the efficiency of its own website.

Are Most Data Center Businesses Dropping the Ball with Lead Gen Forms?

If you want to generate leads from your website, you need forms that ask your website visitors questions. This invaluable information is then added to your contacts database to power the rest of your marketing and sales funnel. However when it comes to forms for generating and qualifying leads, most data center businesses are kind of asleep at the wheel.

Top 3 Data Center Best Practices for Closing New Sales Faster

Most data center firms, especially those in the colocation business, have a VP of sales that reports directly to the CEO. In most cases, the VP of sales is responsible for growing both the quantity of revenue, as well as the quality of revenue (profitability). But there’s a timing element too that comes into play where sales execs are always looking to accelerate the sales cycle.

3 Ways Colocation Data Centers Convert Website Visitors Into Leads

Most executives at colocation data centers recognize the importance of having a website as a valuable 24/7 marketing and sales enablement asset. However many colocation companies seem to fumble around a lot when it comes to converting their website visitors into qualified leads.

How Network Support Services Generate Highly-Qualified Website Leads

Let’s face it. Buying network support services is not an impulse purchase.

2 Mistakes Network Consulting Services Make With Lead Generation

Since so much of the sales cycle is over now before potential clients contact any network consulting services firm, it’s critical for your website to attract the right visitors and convert those visitors into leads.

Is Your IT Lead Generation Campaign Accelerating Your Sales Cycle?

When planning an IT lead generation campaign, most are focused on cost-effectively generating highly-qualified leads at scale.

5 Reasons Why Computer Consultants Should Use Long Tail Keywords

Are you trying to rank for terms such as “computer consultant” or “IT consultant” for your computer consulting business? Keywords like these that are very general are highly competitive – and more importantly, you won’t be able to rank on them. The more specific you can be with your keywords, the better. This is where long tail keywords come into play.

Long tail keywords are becoming more popular today in part thanks to people “talking” to their smart phones. When someone asks a question such as, “How do I find a computer consultant in San Diego who can help me with Exchange Server?” that person essentially searched for a long tail keyword.

Should Your IT Lead Generation Also Include News Releases?

Now that 57% of the typical B2B sales cycle is over before decision makers contact any technology vendor, it’s critical for your company to get found in those early stage searches to drive high-quality lead generation. In this context, I often get asked, “Do news releases still work? And are news releases effective for IT lead generation?”

Is Your IT Lead Generation Converting into Business?

Many new to IT lead generation get really frustrated because their leads aren’t converting into new client business. If this sounds familiar, you’re not alone!

In this post, I want to introduce you to a very powerful framework that when followed closely helps you convert more of your leads and opportunities into new business.

1. Define Ideal Buyer Personas