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{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

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After you have updated your stylesheet, make sure you turn this module off

How IT Businesses Gain Revenue with Inbound Marketing

Inbound marketing is now widely recognized as a powerful and effective tool for promoting brands and increasing visibility to consumers. However, too many companies (mid-market and enterprise IT businesses included) regard it as an optional marketing strategy: great to have if the company resources can support it, but not really essential at this time.

The truth is that in 2017, businesses must adopt inbound methods if they want to stay both relevant and competitive. Consumers today are more informed and prepared to do research before they buy. Inbound marketing is structured to appeal to their buying habits.

Devising a Technology Marketing Plan: A 5-Step Guide

An effective technology marketing plan is key to building and growing your IT business. It makes sense to attack the process is an organized fashion, rather than just taking a “scattergun” approach, which can waste time and money, and never really help you learn what kind of marketing works.

Marketing IT Services? 5 Ways to Stand Out From the Crowd

There’s no shortage of companies out there marketing IT services. You could probably name your most obvious competitors straight off the top of your head.

5 Computer Services Advertising Places to Try

Computer services advertising can create a genuine sense of foreboding for IT service providers. Advertising can be very expensive, and it’s often difficult to track how effective a specific advertising campaign has been, or indeed if it’s enjoyed any success at all.

Defining a Cloud Marketing Strategy? Here Are Some Tips

There’s no doubt that you need a good cloud marketing strategy if you plan to successfully sell cloud services to your clients.

The cloud services market is becoming quite saturated nowadays, with even the more traditional IT service providers waking up to the benefits of selling (or reselling) cloud services, particularly in relation to the ongoing commission streams that the latter can provide.

5 IT Marketing Strategies That Cost Little or Nothing

Establishing the best IT marketing strategies for your business is not always easy. The famous American businessman, John Wanamaker, once said that he wasted half of the money he spent on advertising, but the problem was that he never knew which half that was!

How to Market IT Services to Firms with Limited Budgets

It’s not easy to market IT services to firms with limited budgets, and in this day and age you’ll probably find that nearly all SME clients at least claim to have limited budgets! Even so, all businesses need effective IT systems, and someone to make sure that they work reliably and consistently.

Here are a few hints to help you market your services to those clients who seem determined not to hand over any money.

1. Try to establish what kind of IT budget your prospects actually have

How to Differentiate Your Managed Services with Syncopation

Most managed services providers face a brutally difficult challenge: standing out in a sea of sameness.

Why B2B Software Companies Fail to Scale. And How You Can Fix It! (Part 2 of 2)

In the first installment of this two-part series, B2B Software Companies with Modest LTVs Need Smarter Inbound Marketing (Part 1 of 2), you learned about why you need a great handle on your ideal client’s lifetime value (LTV), why your price points may drive your sales and marketing approach, and how equilibrium (profitability) can be restored.

Now, let’s turn our attention to how you can spend less labor-intensive sales time with prospects that aren’t yet ready and how you can select the right strategies, tools, and tactics to profitably scale your Inbound marketing.

How to Spend Less Time with Each Prospect

3 Modern IT Marketing Methods that WORK

IT marketing isn’t always easy. In the early days of starting an IT business, it can sometimes feel like you have to scramble around to build up your initial client base. This does undoubtedly get easier as your business develops. As long as you deliver consistently good service, your reputation will begin to spread exponentially.

Even so, marketing should always take the form of a rolling process—even once you have a healthy client list you should still work to keep your sales pipeline well stocked. Regardless of the maturity of your company, the marketing methods we talk about here are tried and tested, and work for plenty of computer businesses. We strongly recommend that you give all of them a try.

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