{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

B2B Software Companies with Modest LTVs Need Smarter Inbound Marketing (Part 1 of 2)

Since SP Home Run generates about 150 organic Inbound leads each month, and any given time a whole bunch of these prospects are ready for a conversation, we talk to a lot of B2B software companies every month. Interestingly enough, we learn just as much from our clients as we do from the software companies that we decide not to do business with.

5 Ways to Make Social Media Easier for Your IT Consultancy

As an IT consultant your work is almost 100% computer-based, with much of it happening virtually and online.  Since your everyday is so technical, many outsiders assume that you have a robust social media presence with tasks dictated by a well-planned strategy and prepared weeks in advance. But if you’re like most small business owners, you’re navigating a daily calendar that balances income-generating service activities with sales and those unavoidable operational management tasks, with maybe a pinch of time left for your personal life. In other words, not a lot of time or energy for social media. 

But for your business you need to have a social media presence on several sites, meaning you can’t just ignore social media altogether. It’s here to stay. The next best thing is to find a simple program for making social media work for your business – and when you frame it that way, as something that helps your business, it’s a lot easier to work it into your schedule. 

Pick Your Focus

Should B2B Technology Marketing Include Podcasting?

With 57% of the modern B2B sales cycle now over before most prospects reach out to any vendor, your company needs a variety of ways to get in front of the right decision makers, in the right places, and at the right time.

HubSpot Basic Pricing and How to Get Instantly Disqualified

Twice in the past few months, I’ve had marginal prospects question how SP Home Run presents HubSpot Basic pricing. Actually, question is probably too gentle of a word…more like accuse.

Most recently, I received this terse one line email from an IT solopreneur who had purchased the Computer Consulting Kit Home Study Course back in 2009 on a payment plan and had some snarky history in our CRM system:

How Your PC Business Can Offer Simple Web Design Services

If you run a PC business, you're sure to come across plenty of clients with website requirements. It's well worth having a firm strategy regarding how you deal with web related requests. 

Should IT Marketing Be Delayed if Expecting, Buying a Home, or Hiring?

A few months ago, I spoke with the owner of a small computer consulting business that very badly needs some IT marketing help to reach his firm’s lead generation and client generation goals for the year.

For a B2B Software Company, How Often Should You Blog?

A little while back, I put together a presentation for the local Boca Raton HubSpot User Group that I co-lead on the Top 14 Content Marketing Strategies.

Why Every Managed Service Provider (MSP) Needs to Create Video Content

Ask a couple of teenagers whether they’d rather read a 400 page novel or watch the 90 minute DVD. (Sorry if I’m offending elitist high school English teachers everywhere.) While there are literature geeks to be found in every high school, after all someone has to come back and teach high school English, most teens just like adults would rather watch the video content than read the book.

How Channel Marketing Managers Can Use SlideShare to Generate Leads

Channel marketing managers are usually tasked with two different lead generation challenges:

9 SEO Tips for Computer Consulting Business Owners

The search engine optimization (SEO) industry has taken a big reputational hit in recent months. Even longtime SEO thought leader Rand Fishkin, of SEOmoz fame, distanced his Seattle-based software company from the SEO backlash a few months ago when it rebranded the company as Moz (minus the “SEO”).