{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Most Important Factor When Prospecting for Larger Sales

When prospecting for larger sales, differentiation is absolutely critical. If you look at all the consolidation and competitive pricing going on in many industries, it is abundantly clear your business must stand for something different to stand out.

Continue reading to learn how your company can differentiate from your competitors through understanding the buyer’s journey and creating hyper-relevant content.

How to Improve Communication and Attract Larger Clients

To attract large decision-makers, your goal should be to spark a reaction from them, known as a two-pronged emotional reaction. A two-pronged emotional reaction may sound something along the lines of:

  • “Wow! This blog, ebook, or webinar has been so helpful and was exactly what I was looking for.”
  • “What else do they have to say?”

How Your Sales Team Can Improve Penetration for all Products

To improve penetration of products, you must first recollect what your goals are and what your clients care about most. Ask yourself the following questions to better understand:

  • What are the specific goals we are trying to achieve?
  • Who are the buyer personas we are talking too?
  • What do our customers care most about?
  • Are we segmenting properly?

How to Get Access to Decision Makers

What can SMBs do to get access to decision-makers?

Getting found early is hugely important. One of the biggest challenges involved when it comes to getting found early is it is as if there is this overriding feeling. By the time prospects are looped into the conversation, so much of the sales process and buyer’s journey has already taken place without them.

How Do You Attract Website Visitors from Larger Companies?

Before you focus on company size, there are some important prerequisites you should first satisfy. We reach larger companies through four essential processes which include:

  • Buyer personas
  • Product/market fit
  • Metrics
  • SMART goals

How Companies Improve Brand Name Recognition and Awareness

Brand name recognition and awareness hold a higher importance near the end of the buyer’s journey. Branding is largely a by-product or bonus of doing everything else right first.

A big thing to keep in mind is, we are in an age where search, social, mobile, cloud, selective consumption, and personalization are things that are a standard and now expected.  

How to Improve Lead Generation from Larger Companies

In the past, improving leads in a marketer-centric world consisted of making cold calls, sending cold emails, and interrupting people with annoying ads.

There is still a certain amount of this going on today, but if you want your business to be perceived as a helpful subject matter expert or trusted advisor, you must take a client-focused approach— an inbound centric approach.

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