{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

How Companies Improve Brand Name Recognition and Awareness

Brand name recognition and awareness hold a higher importance near the end of the buyer’s journey. Branding is largely a by-product or bonus of doing everything else right first.

A big thing to keep in mind is, we are in an age where search, social, mobile, cloud, selective consumption, and personalization are things that are a standard and now expected.  

How to Improve Lead Generation from Larger Companies

In the past, improving leads in a marketer-centric world consisted of making cold calls, sending cold emails, and interrupting people with annoying ads.

There is still a certain amount of this going on today, but if you want your business to be perceived as a helpful subject matter expert or trusted advisor, you must take a client-focused approach— an inbound centric approach.