{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

SP Home Run Weekly Update Newsletter - January 14, 2013

SP Home Run Weekly Update Newsletter

January 14, 2013 

  

 How IT Consulting Firms Can Embrace Social Business

How IT Consulting Firms Can Embrace Social Business

Small IT consulting firms have such a big advantage in their local business communities. You have every chance to make connections and build relationships within your chosen niche. But it’s your responsibility to make and grasp these connections.
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Top 3 IT Marketing Predictions for 2013

With all the options available to resellers and solution providers today, it will be crucial not to lose sight of the basics in 2013.
Read the Post...

Top 3 IT Marketing Predictions for 2013

 

 5 Computer Repair Ads Mistakes...and How to Fix Them (Screencast) 

5 Computer Repair Ads Mistakes...and How to Fix Them (Screencast)

While it may be hard to believe, computer service companies can still draw local business from computer repair ads in the Yellow Pages. However, an ineffective ad won't do you much good. To design a powerful ad as part of your marketing plan, be sure to avoid these five common mistakes.
Watch the Screencast... 

 

Top 10 IT Marketing Strategies for Consistently Attracting New Clients to Your Small IT Business (White Paper)

Need more clients? Find out eight very low-cost ways to draw in new business (pages 4-5). Uncover four little-known secrets for locating the most highly qualified prospective clients (pages 7-8). Discover five easy-to-apply tips for marketing high-margin, small business computer consulting services (page 14). And much more!
Download the White Paper...

 Top 10 IT Marketing Strategies for Consistently Attracting New Clients to Your Small IT Business (White Paper)
 
  IT Business Development -- Why You Need Medium and Long Term Plans

IT Business Development -- Why You Need Medium and Long Term Plans

When considering business development, it’s important to consider your long-term and medium-term goals. Without this, your business will lack direction, and just as dangerous is the fact that you will not have any criteria to help you to decide whether a project or client is right for your business.
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Running an IT Consulting Contract - Holding a Strategy Meeting


Holding a regular strategy meeting is a great way to make the most of your consulting contracts. Periodically getting together with the powers that be at each client is extremely important. This article gives you a simple four-step plan for an IT consulting contract strategy meeting.
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Running an IT Consulting Contract - Holding a Strategy Meeting 

 

 How Computer Service Agreements Create Recurring Revenue (Video)

How Computer Service Agreements Create Recurring Revenue (Video)

Learn five ways to use service agreements to attract great clients, create highly-profitable recurring service revenue, and grow your technology provider business.
Watch the Video...

 

The Top 5 PC Business Predictions for 2013 (Screencast)

The final months of 2012 produced some interesting cliffhangers for those running or starting a PC business as we move into 2013. This article makes some predictions for the coming year.
Watch the Screencast...

 The Top 5 PC Business Predictions for 2013 (Screencast)

 

 Why Information Technology Consultants Get a Bad Rap

Why Information Technology Consultants Get a Bad Rap

There seem to be almost as many jokes on the Internet about IT consultants as there are about lawyers. If you look at the profession as a whole, it’s not so easy to understand why a small segment gives the entire profession a bad name. So what can we do to ensure that we don't reinforce this opinion?
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Computer Brand Names -- Are Well-Known Names Best for Businesses?

Do you take brand names into account when providing or recommending equipment for your IT clients? This article provides four reasons why it may be best to encourage all your clients to use well-known brand names, and avoid self-built machines or equipment from smaller firms.
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 Computer Brand Names -- Are Well-Known Names Best for Businesses?

 

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See What's Coming Up Next Week

  • Consulting Marketing and Your Personal Brand
  • The Top 5 IT Maintenance Contract Predictions for 2013
  • Lessons from Dell Marketing for IT Resellers and Solution Providers

And much more!

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SP Home Run Weekly Update Newsletter - January 7, 2013

SP Home Run Weekly Update Newsletter

January 7, 2013

How to Market IT Services on YouTube

How to Market IT Services on YouTube

YouTube is a great channel to engage your audience the right way throughout the purchasing cycle and through to customer care. However, many companies fall flat when they consider their strategy for how to market IT services on YouTube. They don't take into account the three types of videos that they need to be producing in order to make a success of their YouTube channel.

SP Home Run Weekly Update Newsletter - December 31, 2012

SP Home Run Weekly Update Newsletter

December 31, 2012

SP Home Run Weekly Update Newsletter - December 17, 2012

SP Home Run Weekly Update Newsletter

December 17, 2012

 

SP Home Run Weekly Update Newsletter - December 10, 2012

SP Home Run Weekly Update Newsletter

December 10, 2012

 

SP Home Run Weekly Update Newsletter - December 3, 2012

SP Home Run Weekly Update Newsletter

December 3, 2012

 

SP Home Run Weekly Update Newsletter - November 26, 2012

SP Home Run Weekly Update Newsletter

November 26, 2012

 

SP Home Run Weekly Update Newsletter - November 19, 2012

SP Home Run Weekly Update Newsletter

November 19, 2012

 

SP Home Run Weekly Update Newsletter - November 12, 2012

SP Home Run Weekly Update Newsletter

November 12, 2012

Can You Expect IT Lead Generation Instantly from Business Networking? (Screencast)
Business networking frequently gets nipped in the bud, simply because results don't seem to come quick enough. Although IT lead generation by networking with contacts doesn't have to be long and arduous, it's like baking bread: you have to allow for a little time for your dough to rise. So why might your patience then be rewarded?
Watch the Screencast...


10 Awesome Computer Company Logos To Inspire You
Deciding on the logo for your business isn't easy. It can take many iterations before you get there, so don't lose heart and do not settle for one that does not convey what it needs to for your business. Some high-profile technology companies have re-imagined or freshened up their branding over the last couple of years. Let's take a look at 10 well-designed computer company logos that will help you to draw inspiration for your own.
Read the Post...

SP Home Run Weekly Update Newsletter - November 5, 2012

SP Home Run Weekly Update Newsletter

November 5, 2012

5 Consulting Marketing Steps for Finding the Right Niche (Screencast)
Whatever people say, the world is not your oyster, and neither is it your niche. It’s too big and too busy to care about any particular consulting organization, big or small. On the other hand, the chances of success can multiply dramatically if you identify a particular sector corresponding to what you specifically have to offer. Here’s our five-step guide for setting about consulting marketing to the right niche.
Watch the Screencast...


How Your Computer Services Company Can Jump Start Networking
If you run an IT services company, you know that networking can be the key to quality clients. However, many people dread the thought of networking. It seems fake to force yourself to talk to people at those awkward events. Find out how to get better bottom-line results from your networking.
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How Solution Providers Can Close More Sales with Mackay Sales Tie-Downs (Screencast)
When you meet with prospective clients, are you simply giving the same presentation over and over again? Could you do it in your sleep? And speaking of sleep, have you ever had anyone nod off during your presentation?
Learn why solution providers often walk away without closing the sale...and more importantly, what you can do about it.
Watch the Screencast...


IT Service Contract Secrets for Getting More Repeat Clients and Recurring Service Revenue (White Paper)
Give your IT business a big running head start every time the calendar flips over to the first of the month (pages 3-5). Position your service contract program for maximum revenue and profitability (pages 5-6). Learn about three crucial elements that must be in your sales process to build a business around service contracts, repeat clients, and recurring service revenue (pages 6-8). Uncover the simple, step-by-step process that turns one-time customers into highly loyal, long-term IT service contract clients (page 9).
Download the White Paper...


Running IT Consulting Contracts -- Getting Paid Fast
If you offer consulting contracts to your clients, it’s important to make sure they pay you promptly and consistently. Late payment can make things very difficult and build resentment between you and your clients. Focus on these five suggestions to help you get paid fast.
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Starting a Consulting Business? 7 Ways to Lower Your Startup Costs (IT.Toolbox)
When you're starting a consulting business, your startup capital is one of the commodities in shortest supply. The other big scarcity factor is usually time. If you're like most mere mortals and limit yourself to only working seven days a week, you'll likely benefit from this list of seven ways to conserve resources and lower your startup costs.
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Becoming a Software Reseller -- A Good Source of Extra Income? (Screencast)
Have you considered becoming a software reseller as a way of supplementing your computer business? If not, it’s worth giving it some thought, as it can be an easy way to increase your turnover (revenue). Learn two main ways of becoming a software reseller.
Watch the Screencast...


Comparing IT Franchise Opportunities -- What to Focus On
If you are comparing different IT franchises, it can be useful to focus on some specific things to help you narrow down your choices. This article suggests five factors that should definitely form part of your decision making process.
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QuickBooks ProAdvisor Offers Training, Software, and Marketing Tools
For an annual or monthly fee, a company can access training, software, and marketing tools related to QuickBooks accountancy solutions. Find out if this program's right for your business.
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Becoming Mac Certified -- Why It Could Be a Great Idea (Screencast)
Are you thinking about becoming Mac certified? The widespread popularity of Apple computers makes Mac certification a rather compelling proposition for IT professionals working with SMEs. Find out three significant reasons why Mac certification could prove valuable.
Watch the Screencast...


Apple Distributors vs. Apple Retail -- Ongoing Rivalry
Trying to balance direct and indirect sales is a longstanding challenge for many IT vendors, but Apple distributors may see this as more of a problem than others.
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Please Forward to a Friend

Do you know someone else who needs to get clients, build recurring revenue, and grow their business? Please use your Forward button to send this issue to a friend. Thanks!


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Share Your Feedback