{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Why the Modern Buyer Demands Customization

by SP Home Run's Marketing Team on September 18, 2017

Why the Modern Buyer Demands Customization

If you want to think of some parallels between Spotify, Netflix, and Sirius Radio versus where most of the SMBs are, the one thing they all have in common is their recurring revenue business models.

The super important aspect of a recurring revenue business model is making sure when a prospect jumps over from an opportunity to a new client; you continue delighting the heck out of them. 

Customer Marketing

Your business should be teaching clients how to get the most value out of your products/services, so there is no risk whatsoever of cancellation.

You need to educate them not only about what they have already purchased and invested in but about all the other problems you can solve for them. This concept is called customer marketing.

When customer marketing is done correctly, your clients will become your brand’s best friends, ambassadors, and evangelists. Customer marketing enables your business to generate new leads when your satisfied clients bring you new strangers and promoters.

When customer marketing is done incorrectly, your clients will become evangelists too, except they are running over to Google, Yelp, and G2 Crowd and complaining about your company.

You want to make sure you pay attention to:

 

 

Does your business use customer marketing to hit its client retention goals? Let us know in the Comments below.

 

 

To learn more about the modern buyer and how your business can customize its website, marketing, and services, download our eBook, "How South Florida Directors Develop Scalable, Predictable Revenue Growth."

 

Download: How South Florida Sales Directors Develop Scalable, Predictable Revenue Growth

Topics: Inbound Sales, Inbound Marketing

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