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Middle Market and Enterprise Technology Inbound Blog

Comparing Raleigh Data Centers to Other Options in the Carolinas

Posted by Rose Keefe

May 22, 2015 7:30:00 AM

A little while back, Forbes named Raleigh one of the top hotspots for the new urban tech boom. It should, therefore, come as no surprise that the city’s data centers are among the strongest and best-equipped in the Carolinas.

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Topics: colocation data center

Is Data Center Rental the Same Thing as Colocation?

Posted by Hadley Jones

May 21, 2015 8:30:00 AM

What do clients understand by the term “data center rental?”

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Topics: colocation data center

Are Cincinnati Data Centers Facing Increased Competition?

Posted by Mark Burdon

May 20, 2015 11:42:00 AM

Leading Cincinnati data center players including Equinix, CyrusOne, and CenturyLink are facing some increasing competition from their neighbors to the northeast in Columbus and to the northwest in Indianapolis.

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Topics: colocation data center

6 Data Center Industry SlideShare Presentations That Build Trust

Posted by Jennifer Feinberg

May 19, 2015 10:11:00 PM

As part of creating and promoting our own thought leadership in a visual format, SP Home Run has found SlideShare to be a very helpful channel for reaching readers that align with our ideal buyer personas in the data center industry, as well as other mid-market and enterprise technology companies.
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Topics: colocation data center

Solving for Data Center Growth

Posted by Joshua Feinberg

May 18, 2015 9:50:00 PM

While industry consolidation looms large, data center growth needs to stay on the front burner for CEOs and sales directors.

To make this happen, there are a number of interrelated challenges that need to be addressed when solving for profitable, scalable growth:

    • Expansion to new markets -- While there are some data center CEOs who may be content with their foothold in a single local market, expansion to other regions and markets seems nearly mandated to remain competitive -- whether to appease investors or clients demanding geographic fault tolerance.

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Topics: colocation data center

Are Phoenix Data Centers Addressing Climate Change?

Posted by Mark Burdon

May 13, 2015 10:36:46 PM

Data centers which make the best of their surrounding environments for power, security and defense against natural disaster are usually the most sustainable.

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Topics: colocation data center

6 Next Generation Data Center Best Practices for Website Landing Pages

Posted by Jennifer Feinberg

May 12, 2015 11:31:00 PM

When most talk about next generation data centers, you hear discussion about topics like cloud, cooling, density, data center infrastructure management (DCIM), modular data centers, power efficiency, software-defined data centers (SDDCs), storage, and virtualization.

While data center operators obsess about the efficiency of their facilities, it’s rare for senior management to pay much attention to the efficiency of its own website.

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Topics: IT Lead Generation, colocation data center

Refine Your Data Center Strategy on These LinkedIn Groups

Posted by Joshua Feinberg

May 6, 2015 7:17:33 PM

Among its well over 300 million users Worldwide, people use LinkedIn for a lot of different reasons. Some are searching for a better job. Some are recruiting job candidates. Some are prospecting. Some want to grow their businesses. However for those in the data center industry, LinkedIn Groups can be an extremely effective way to observe, research, and fine-tune your data center strategy.

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Topics: colocation data center

Why Data Center Liquidations Spread Far and Wide

Posted by Mark Burdon

May 5, 2015 5:02:36 PM

Building a data center has been declared as one of the hottest business opportunities in the current economic climate. The exponential growth of data and the resulting demand for storage continues to grow. The growth of content, including video and audio is unstoppable. 

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Topics: colocation data center

Does Your IT Sales Funnel Need Inbound Certification?

Posted by Joshua Feinberg

May 3, 2015 11:28:44 AM

Over the past five years, the way people research and buy IT services has changed drastically. Long gone are the days when your sales staff held all the cards -- and could withhold information to massage the IT sales funnel.

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Topics: IT sales