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Middle Market and Enterprise Technology Inbound Blog

Should Data Center Colocation Adopt the Inbound Methodology?

Posted by Joshua Feinberg

Aug 25, 2016 9:30:00 AM

Most data center colocation providers are familiar with the traditional marketing approach, which uses spammy emails, aggressive online advertisements, and annoying cold calls to push their messages to prospective clients. What they may not know is that this type of conventional marketing and prospecting has become much less effective: resenting the intrusion, consumers have adopted spam filters, ad blockers, and caller ID to keep out unwanted solicitations.

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Topics: colocation data center

Do Colocation Data Centers Need SMARTer Goals?

Posted by Jennifer Feinberg

Aug 11, 2016 9:30:00 AM

Ask the owner of a struggling business what their plans are, and you will likely hear, “Bring client numbers up.” Pose the same question to their more successful competitor and you can expect an answer that includes clearly established and articulated, specific goals.


Like any company, the success of a colocation data center hinges on the ability of its managers or owners to set and attain positive goals. The way to do that is SMART goal setting.

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Topics: colocation data center

Is Server Colocation Being Disrupted as Old Playbooks Become Obsolete?

Posted by Joshua Feinberg

Jul 28, 2016 8:30:00 AM

Technology has changed the way that consumers shop for everything, colocation services included. However, those responsible for marketing these services are slow to part with the old ‘tried and true’ marketing playbook, which includes persuasion tools like the following:

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Topics: colocation data center

8 Security Design Resources on Social Media

Posted by Don Pope

Jul 14, 2016 10:00:00 AM

Odds are you are already using social media, as its adoption worldwide continues to grow at a very healthy rate. Not surprisingly, some of those users are interested in security issues. As an IDM professional responsible for security design, you can use social media to keep up-to-date with the latest trends and events. Here are eight resources to get you started.

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Topics: identity management

Are CISO Summits Mandatory for Identity Management Providers?

Posted by Don Pope

Jun 30, 2016 9:30:00 AM

As an identity management executive, you may feel there are too few hours in the day to get everything done. Can you afford a few days to attend a CISO Summit? Does it provide enough benefit to be worthwhile? Let’s examine the agendas of two CISO Summits to see whether they are meaningless or mandatory for those responsible for identity management.

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Topics: identity management

7 SailPoint IdentityIQ Resources for IDM Pros to Bookmark

Posted by Don Pope

Jun 16, 2016 9:00:00 AM

There is a wealth of information about identity management on the web. How do you, as a busy IDM professional, find the time to devote to extensive research? You don’t have to.

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Topics: identity management

Is Security by Design (SbD) Being Addressed by IDM Thought Leaders?

Posted by Don Pope

May 31, 2016 8:30:00 AM

Old methods of rushing software out of the door and then issuing hordes of patches and fixes just don’t work today. Instead, Security by Design (SbD), which is the process of creating applications that are secure from the start, has become the focus of attention.

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Topics: identity management

How Smaller Data Centers Compete with "Big Box" Data Centers

Posted by Joshua Feinberg

May 26, 2016 7:30:00 AM

One of the biggest challenges faced by small data centers is perception – in particular, the perception by many prospects that bigger is better.

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Topics: colocation data center

Which CISO Certifications Most Benefit Identity Management?

Posted by Don Pope

May 12, 2016 8:30:00 AM

Certifications are not a mandatory requirement for becoming a CISO (Chief Information Security Officer). However, there are excellent reasons to have them. Certifications indicate a standard of achievement.

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Topics: identity management

How Do Role Management Tools Fit In with Identity Management?

Posted by Don Pope

Apr 26, 2016 11:09:00 AM

How Do Role Management Tools Fit In with Identity Management? Role management refers to developing role models and maintaining user role definitions over time to help you determine user authorization to applications and resources. With roles, you have the flexibility to change permissions or add/remove users without having to make changes throughout your entire infrastructure. Let’s look at how role management tools can help simplify the identity management process to save you time and money.

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Topics: identity management

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