Small Business Computer Consulting Blog

How Good Are Your Landing Pages for Marketing Consulting Services?

Posted by Joshua Feinberg

Sep 17, 2014 6:30:00 AM

Landing pages are like 24/7 employees. Once they’re set up properly for marketing consulting services, landing pages sit there day, night, weekends, even holidays -- and collect your leads.

Landing pages don’t take sick days. They don’t get caught up in office gossip or politics. And they don’t generate friction with co-workers.

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Topics: Marketing Consulting Services

Top 6 Ways an IT Company Can Create Content and Lead Generation Offers

Posted by Jennifer Rossler

Sep 15, 2014 7:00:00 AM

In order to attract your target client to your website and convert them to a lead for your IT company, you need to create content and lead generation white paper offers that are relevant to them. You must know your audience and understand their needs.

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Topics: IT company

5 IT Marketing Strategies That Cost Little or Nothing

Posted by Ben Taylor

Sep 12, 2014 3:57:56 PM

Establishing the best IT marketing strategies for your business is not always easy. The famous American businessman, John Wanamaker, once said that he wasted half of the money he spent on advertising, but the problem was that he never knew which half that was!

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Topics: IT marketing strategies

Is Your Cloud Services Website Ignoring Everyone Who Isn’t Buying Today?

Posted by Joshua Feinberg

Sep 8, 2014 4:28:08 PM

When I talk with owners of IT businesses that are struggling to generate more leads, clients, and revenue from their cloud services websites, I see a shockingly common problem: Nearly all of these websites have only one or two ways for a visitor to become a lead.

The Contact Us Page Problem

In most cases, you’ll find a Contact Us page. Now granted some Contact Us pages are better done than others.

The lousy Contact Us pages try to hide the company’s physical location and sometimes even its phone number.

The good Contact Us pages not only alleviate website visitor anxiety by providing offline contact information, the forms that capture the data do a good job of walking the tightrope between:

  • Asking enough information to properly qualify the lead
  • Not freaking out website visitors by asking for the earth, moon, sun, and stars

But the bigger issue: Generally the only people who will fill out a Contact Us form are either

(a) trying to sell you something, or
(b) have immediate buy urgency.

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Topics: cloud service providers, cloud services websites

Accelerate Your IT Sales Closing Rates with Tic Tac Toe

Posted by Joshua Feinberg

Aug 13, 2014 11:21:19 AM

Many people learn best from visual examples. In this post, you’ll learn how visualizing a simple Tic Tac Toe drawing, the kind of game you likely played hundreds if not thousands of times as a kid, can do wonders to accelerate the rate of at which you close IT sales.

Across the Top: The Three Sales Cycle Stages

Going horizontally across the top row, you’ll see the three sales cycle stages:

  • Research Problem
  • Establish Criteria
  • Evaluate Vendors
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Topics: IT sales

Is Your IT Lead Generation Campaign Accelerating Your Sales Cycle?

Posted by Joshua Feinberg

Aug 7, 2014 11:35:33 AM

When planning an IT lead generation campaign, most are focused on cost-effectively generating highly-qualified leads at scale.

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Topics: IT Lead Generation

How to Sell IT Managed Services to Break/Fix Clients

Posted by Ben Taylor

Aug 5, 2014 10:42:10 AM

Many IT service providers are currently keen on moving towards providing IT managed services instead of break / fix services. This is more than just a trend, as it makes real economic sense.

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Topics: managed services, managed IT services, IT managed services

Does Your IT Consulting Marketing Have a Compelling Call to Action (CTA)?

Posted by Joshua Feinberg

Aug 4, 2014 4:36:10 PM

Every month, I look over dozens of good examples and bad examples of IT consulting marketing efforts.

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Topics: IT consulting marketing, CTA, call to action

How to Market IT Services to Firms with Limited Budgets

Posted by Ben Taylor

Jul 31, 2014 5:29:22 PM

It’s not easy to market IT services to firms with limited budgets, and in this day and age you’ll probably find that nearly all SME clients at least claim to have limited budgets! Even so, all businesses need effective IT systems, and someone to make sure that they work reliably and consistently.

Here are a few hints to help you market your services to those clients who seem determined not to hand over any money.

1. Try to establish what kind of IT budget your prospects actually have

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Topics: selling IT services, How to market IT services

3 Tips Your IT Consultancy Can Learn from the World Cup

Posted by Guest Blogger

Jul 30, 2014 2:31:27 PM

Now that World Cup madness has ended, use these tips to replicate its brand awareness success for your IT consultancy. 

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Topics: IT consultancy, small business IT