As an IT consultant your work is almost 100% computer-based, with much of it happening virtually and online. Since your everyday is so technical, many outsiders assume that you have a robust social media presence with tasks dictated by a well-planned strategy and prepared weeks in advance. But if you’re like most small business owners, you’re navigating a daily calendar that balances income-generating service activities with sales and those unavoidable operational management tasks, with maybe a pinch of time left for your personal life. In other words, not a lot of time or energy for social media.
But for your business you need to have a social media presence on several sites, meaning you can’t just ignore social media altogether. It’s here to stay. The next best thing is to find a simple program for making social media work for your business – and when you frame it that way, as something that helps your business, it’s a lot easier to work it into your schedule.
Pick Your Focus