Small Business Computer Consulting Blog

2 Mistakes Network Consulting Services Make With Lead Generation

Posted by Joshua Feinberg

Dec 15, 2014 3:30:00 PM

Since so much of the sales cycle is over now before potential clients contact any network consulting services firm, it’s critical for your website to attract the right visitors and convert those visitors into leads.

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Topics: IT Lead Generation, computer consulting business

Is Your B2B Technology Sales Funnel Battling Freemail Poisoning?

Posted by Joshua Feinberg

Dec 7, 2014 7:37:26 PM

With Inbound marketing done right, your B2B technology sales funnel handles some pretty remarkable heavy lifting. This is absolutely vital in an era where nearly 60% of the sales cycle is over before prospects are ready to talk to anyone.

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Topics: IT sales

Service Level Agreements: A 5-Step Guide for SME IT Consultants

Posted by Ben Taylor

Nov 12, 2014 11:36:00 AM

Chances are, you don’t find the topic of service level agreements (SLAs) especially exciting. They are however, a very useful tool, both for managing customer expectations and for protecting your IT business if things go wrong.

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Topics: IT service contracts, computer consulting business

What Do Martha Stewart and HubSpot Have in Common?

Posted by Joshua Feinberg

Nov 10, 2014 10:56:00 AM

When most think of Martha Stewart, they likely think of her iconic status as a TV personality educating tens of millions of Americans on all things having to do with home decorating and cooking. But in playing word association, in what scenario would you pair up Martha Stewart with HubSpot, the Cambridge-Massachusetts-based late stage SaaS startup changing how the world markets goods and services?

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Topics: HubSpot

Devising a Technology Marketing Plan: A 5-Step Guide

Posted by Ben Taylor

Nov 7, 2014 9:02:00 AM

An effective technology marketing plan is key to building and growing your IT business. It makes sense to attack the process is an organized fashion, rather than just taking a “scattergun” approach, which can waste time and money, and never really help you learn what kind of marketing works.

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Topics: IT marketing

Malcolm Gladwell Shares Tips for Underdogs at HubSpot INBOUND Conference

Posted by Joshua Feinberg

Nov 5, 2014 8:43:00 AM

While many know Malcolm Gladwell from his groundbreaking New York Times bestsellers, attendees at the HubSpot INBOUND conference got to see Gladwell live and up close during its day two morning keynote.

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Topics: HubSpot

Managed IT Services: Is the MSP Route Right for YOUR Business?

Posted by Ben Taylor

Nov 3, 2014 8:54:00 AM

Moving towards managed IT services is proving a popular business choice for many IT service providers. Instead of having clients pay for your services on an “as needed” basis, you sign them up to a long-term contract, and agree to meet all of their IT needs, usually for a fixed monthly fee.

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Topics: managed services

What Did Dharmesh Shah Focus On During His INBOUND 2014 Keynote?

Posted by Joshua Feinberg

Oct 31, 2014 7:30:00 AM

Delivering a keynote speech in front of 10,000 conference attendees is intimidating enough. But what if you knew that this same audience was also hearing from the likes of Martha Stewart, Simon Sinek, Malcolm Gladwell, and Guy Kawasaki?

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Topics: HubSpot

Marketing IT Services? 5 Ways to Stand Out From the Crowd

Posted by Ben Taylor

Oct 29, 2014 2:20:00 PM

There’s no shortage of companies out there marketing IT services. You could probably name your most obvious competitors straight off the top of your head.

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Topics: IT marketing

Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote

Posted by Joshua Feinberg

Oct 27, 2014 11:03:00 AM

The first time I heard HubSpot co-founder and CEO Brian Halligan present a webinar was on June 8, 2010. It was his Summer 2010 Show and Tell moderated by former HubSpot evangelist Kirsten Knipp.

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Topics: HubSpot