Small Business Computer Consulting Blog

Marketing IT Services? 5 Ways to Stand Out From the Crowd

Posted by Ben Taylor

Oct 29, 2014 2:20:00 PM

There’s no shortage of companies out there marketing IT services. You could probably name your most obvious competitors straight off the top of your head.

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Topics: IT marketing strategies, marketing IT services

Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote

Posted by Joshua Feinberg

Oct 27, 2014 11:03:00 AM

The first time I heard HubSpot co-founder and CEO Brian Halligan present a webinar was on June 8, 2010. It was his Summer 2010 Show and Tell moderated by former HubSpot evangelist Kirsten Knipp.

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Topics: HubSpot, Inbound conference, Brian Halligan

A New IT Consulting Agreement: How to Check You Have the Resources

Posted by Ben Taylor

Oct 24, 2014 10:58:00 AM

Are you about to sign up a new customer for an IT consulting agreement? If so, great, but have you thought about whether your firm has the resources to service that new customer effectively?

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Topics: computer consulting contract, IT consulting agreement

What Simon Sinek Taught HubSpot INBOUND Conference Attendees About Teams and Leaders

Posted by Joshua Feinberg

Oct 22, 2014 10:19:00 AM

On Day one of the HubSpot INBOUND 14 conference in Boston, Simon Sinek delivered the morning keynote themed around why “Leaders Eat Last: Why Some Teams Come Together And Others Don’t.”

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Topics: HubSpot, Inbound conference, Simon Sinek

Why Guy Kawasaki Opened INBOUND 2014

Posted by Joshua Feinberg

Oct 20, 2014 3:47:00 PM

Many know Guy Kawasaki as the author of a dozen or so business books – including some bestsellers – such as APE: Author, Publisher, Entrepreneur—How to Publish a Book, What the Plus! Google+ for the rest of us, and Enchantment: The Art of Changing Hearts, Minds, and Actions.

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Topics: Apple, HubSpot, Inbound conference, Guy Kawasaki

5 Computer Services Advertising Places to Try

Posted by Ben Taylor

Oct 17, 2014 3:10:00 PM

Computer services advertising can create a genuine sense of foreboding for IT service providers. Advertising can be very expensive, and it’s often difficult to track how effective a specific advertising campaign has been, or indeed if it’s enjoyed any success at all.

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Topics: Computer Service Advertising, marketing IT services, marketing computer services, how to market computer services

HubSpot’s INBOUND Conference: 14 Tips for Attending

Posted by Joshua Feinberg

Oct 15, 2014 12:38:00 PM

As this was my second time attending the HubSpot INBOUND conference (INBOUND13 and INBOUND14), the conference is now much larger and in a different location, I wanted to share a few tips I learned to help those planning to attend future INBOUND conferences:

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Topics: HubSpot, Inbound conference

How IT Services Companies Can Transform More Leads Into Clients

Posted by Joshua Feinberg

Oct 13, 2014 4:36:00 PM

Most IT services companies want, and need, more clients. The trouble however is that very few consistently transform their leads into clients. In this post, we’ll look at three relatively simple solutions.

1. Invest in Creating Persona-Centric Remarkable Content

With 57% of the typical sales cycle over before most B2B decision makers talk to any IT services companies, it’s critical for your company to get found early on while prospects are researching board-based problems.

However having a blog or some thought leadership content is no longer a novelty. It’s simply the price of entry. In other words, without a blog and thought leadership content, your company doesn’t get to enter the conversation until the prospect has already made up nearly 60% of their mind.

With so much content saturation out there, billions and billions of web pages, you can’t afford to put up lousy content on your website. If you do, your ideal buyers will back button out of your website faster than you can hit Ctrl + Alt + Delete.

What’s the solution? Create remarkable content that your ideal buyers will actually want to read. And make that content so remarkable that your readers feel compelled to share that content with their friends.

When you have a crisp definition of who your two or three most important ideal buyers are, you’ll want to formalize a buyer persona for each. A persona is simply a semi-fictional representation of one of your ideal buyers.

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Topics: IT service providers, IT services company

Your Computer Service Agreement: Five Mistakes to Avoid

Posted by Ben Taylor

Oct 10, 2014 7:30:00 AM

A computer service agreement could be for anything from a single PC operating a one-man-band business, to a company’s worth of computers spanning an array of homes and offices. It all depends on the scale of your IT business.

Regardless, there are some basic principles you should always keep in mind when you formalize a service agreement with a client, and some “schoolboy errors” you can make if you don’t give the creation of the contract some thought.

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Topics: IT service agreements, service level agreements, computer service agreements

How a B2B Technology Company Creates Lead Gen Offers That Fill the Funnel

Posted by Joshua Feinberg

Oct 8, 2014 2:58:00 PM

If you own or manage a B2B technology company, one of the biggest challenges that you likely face is keeping your sales funnel filled up with highly-qualified leads that are ready for a sales conversation.

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Topics: b2b technology company