Small Business Computer Consulting Blog

Marketing a Computer Consulting Business: The Basics

Posted by Ben Taylor

Jul 22, 2014 4:28:52 PM

Marketing a computer consulting business needn’t be complicated or expensive, but it’s easy to get it wrong, and to spend money that you don’t need to.

In this article, we concentrate on the real basics of promoting your IT consultancy. You should make sure you’ve got all of these bits right, before you even start to think about things like advertising. 

1. Establish exactly what you’re offering. 

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Topics: Marketing a Computer Consulting Business

Why B2B Software Companies Fail to Scale. And How You Can Fix It! (Part 2 of 2)

Posted by Joshua Feinberg

Jul 18, 2014 3:42:06 PM

In the first installment of this two-part series, B2B Software Companies with Modest LTVs Need Smarter Inbound Marketing (Part 1 of 2), you learned about why you need a great handle on your ideal client’s lifetime value (LTV), why your price points may drive your sales and marketing approach, and how equilibrium (profitability) can be restored.

Now, let’s turn our attention to how you can spend less labor-intensive sales time with prospects that aren’t yet ready and how you can select the right strategies, tools, and tactics to profitably scale your Inbound marketing.

How to Spend Less Time with Each Prospect

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Topics: inbound marketing, B2B Software Companies

The Perfect IT Consulting Agreement: 5 Important Terms and Conditions

Posted by Ben Taylor

Jul 17, 2014 11:00:52 AM

Signing up a client for a new IT consulting agreement is an exciting time for every IT business. It means new challenges, additional work and (perhaps most importantly) a new and regular stream of revenue.

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Topics: IT consulting agreement

3 Modern IT Marketing Methods that WORK

Posted by Ben Taylor

Jul 3, 2014 10:51:16 AM

IT marketing isn’t always easy. In the early days of starting an IT business, it can sometimes feel like you have to scramble around to build up your initial client base. This does undoubtedly get easier as your business develops. As long as you deliver consistently good service, your reputation will begin to spread exponentially.

Even so, marketing should always take the form of a rolling process—even once you have a healthy client list you should still work to keep your sales pipeline well stocked. Regardless of the maturity of your company, the marketing methods we talk about here are tried and tested, and work for plenty of computer businesses. We strongly recommend that you give all of them a try.

Facebook Marketing

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Topics: IT marketing

B2B Software Companies with Modest LTVs Need Smarter Inbound Marketing (Part 1 of 2)

Posted by Joshua Feinberg

Jul 2, 2014 3:17:00 PM

Since SP Home Run generates about 150 organic Inbound leads each month, and any given time a whole bunch of these prospects are ready for a conversation, we talk to a lot of B2B software companies every month. Interestingly enough, we learn just as much from our clients as we do from the software companies that we decide not to do business with.

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Topics: B2B, inbound marketing, small software companies

Is Your B2B Technology Company Attracting the Right Website Visitors?

Posted by Joshua Feinberg

Jun 17, 2014 10:11:09 PM

Sure, every B2B technology company wants better marketing results. And most would love to attract the right website visitors that are pre-disposed to becoming great clients. But many fail to achieve their goals because of their foundation…well, it really isn’t much of a foundation. More like a house of cards built with some wishful thinking.

With 57% of the typical B2B buying cycle now over before decision makers talk to any IT company, can your company really afford to be missing from those searches?

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5 Ways to Make Social Media Easier for Your IT Consultancy

Posted by Guest Blogger

May 23, 2014 10:50:00 AM

As an IT consultant your work is almost 100% computer-based, with much of it happening virtually and online.  Since your everyday is so technical, many outsiders assume that you have a robust social media presence with tasks dictated by a well-planned strategy and prepared weeks in advance. But if you’re like most small business owners, you’re navigating a daily calendar that balances income-generating service activities with sales and those unavoidable operational management tasks, with maybe a pinch of time left for your personal life. In other words, not a lot of time or energy for social media. 

But for your business you need to have a social media presence on several sites, meaning you can’t just ignore social media altogether. It’s here to stay. The next best thing is to find a simple program for making social media work for your business – and when you frame it that way, as something that helps your business, it’s a lot easier to work it into your schedule. 

Pick Your Focus

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Topics: social media marketing, integrated social media strategy

Level 3 Partner Programs Offer Growth

Posted by Kevin Watson

May 22, 2014 6:35:00 AM

Level 3 partner programs aim to grow businesses. According to Level 3, it wants to achieve this by providing "the services and solutions your customers need."

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Topics: IT Channel Partner Programs, IT reseller channel partner program

Why Managed Print Services (MPS) Companies Add on Managed Services (MSP) Revenue

Posted by Joshua Feinberg

May 21, 2014 10:21:36 AM

Many managed print services (MPS) companies have a similar history. The owner founded the company in the 1980s selling photocopy machines, toner, fusers, and service contracts. All that nifty stuff that ruled the roost before most started caring about the financial, moral, and goodwill benefits of being more environmentally conscious or “green.”

But now with 25+ years of business growth in the books, MPS providers have some interesting forks in the road.

Evaluate Whether You're Kicking or Sticking

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Topics: selling managed services, IT managed service

Using IT Outsourcing to Offer Software Development

Posted by Ben Taylor

May 20, 2014 10:34:58 AM

If you’re in the IT business, it’s always sensible to look at how you can diversify your services to maximize your chance of new business. 

However, you may not always have the in-house skills to meet all of your clients’ requirements. This can prove really frustrating, especially if you then have to witness existing clients going off and spending large sums with other service providers. 

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Topics: outsourced IT support