When I talk with owners of IT businesses that are struggling to generate more leads, clients, and revenue from their cloud services websites, I see a shockingly common problem: Nearly all of these websites have only one or two ways for a visitor to become a lead.
The Contact Us Page Problem
In most cases, you’ll find a Contact Us page. Now granted some Contact Us pages are better done than others.
The lousy Contact Us pages try to hide the company’s physical location and sometimes even its phone number.
The good Contact Us pages not only alleviate website visitor anxiety by providing offline contact information, the forms that capture the data do a good job of walking the tightrope between:
- Asking enough information to properly qualify the lead
- Not freaking out website visitors by asking for the earth, moon, sun, and stars
But the bigger issue: Generally the only people who will fill out a Contact Us form are either
(a) trying to sell you something, or
(b) have immediate buy urgency.