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Middle Market and Enterprise Technology Inbound Blog

Are Colocation Companies’ Sales Teams Prepared for What’s Coming?

Posted by Jennifer Feinberg

Sep 4, 2015 8:26:00 AM

When you look at the sales teams at colocation companies, it’s often quite a diverse crowd. You often find some veterans with decades of experience in IT or telecommunications sales, some rookies, and quite a few in between.

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Topics: colocation data center

How Colocation Providers Close Sales Faster in Today’s Buyer’s Journey

Posted by Joshua Feinberg

Sep 3, 2015 10:33:00 AM

Many colocation providers are growing slower than they ought to be due misguided trust in outdated marketing and sales playbooks.

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Topics: colocation data center

Arizona Data Centers’ Power and Cooling Problems

Posted by Andrew Zola

Sep 2, 2015 6:48:00 AM

Data centers have seen a significant growth boom in recent years. Arizona data centers are no different as more and more data centers pop up in the region to meet the demand.

Arizona has certain advantages that set it apart from other colocation centers, like strong network connections to the West Coast, enhanced disaster recovery, and lower occurrences of natural disasters. However, when it comes to colocation, the region has had difficulties with power and cooling.

Free Cooling?

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Topics: colocation data center

Can the Los Angeles Data Center You’ve Chosen Survive an Earthquake?

Posted by Rose Keefe

Sep 1, 2015 10:06:00 AM

In California, earthquakes are not ‘seasonal’ disasters. They can strike at any time and with no warning. Experts have predicted there is a 67% chance of an earthquake with a magnitude of 6.7 or greater striking Los Angeles within the next 30 years. If you conduct business online, that’s reason to worry.

Earthquakes can disable data centers by damaging the building, its equipment, and the connections that sustain it. Your information may not actually be lost, but without access to critical data like customer and financial records, your business will not be able to manage the event successfully.

The good news is that it is possible to stay operational during a natural disaster. To ascertain if your Los Angeles data center is up to the challenge of keeping your information safe and accessible no matter what, read on.

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Topics: colocation data center

Can Data Center Maintenance Build Enterprise Value?

Posted by Hadley Jones

Aug 31, 2015 1:30:00 PM

If you’re wondering what kind of question that is (“Can data center maintenance build enterprise value?”), you might like to try the following thought experiment.

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Topics: colocation data center

Are Data Center Providers Getting Found Early Enough?

Posted by Jennifer Feinberg

Aug 28, 2015 12:08:00 PM

Many data center providers are using the same marketing and sales playbook that they’ve depended on for the past decade or so. The problem, however, is that there have been dramatic changes in how many of the most ideal IT decision makers navigate the buyer’s journey.

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Topics: colocation data center

Does Your Colocation Data Center Need Buyer Personas?

Posted by Joshua Feinberg

Aug 27, 2015 2:30:00 PM

We live in an era where the competition for people’s attention has never been more intense. If you’re seen as a helpful trusted advisor with remarkable content, you’ll rise above the noise. If not, it will be as if you don’t exist. Invisible and irrelevant.

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Topics: colocation data center

Which Miami Colocation Providers Are Designing and Building?

Posted by Andrew Zola

Aug 26, 2015 6:48:00 AM

It’s no secret that the largest tech enterprises are located in Silicon Valley, but that doesn’t necessarily mean that all their data is located there as well. As leasing space at colocation centers becomes more popular, large and small companies alike are storing their data outside of California. This has driven growth in the colocation market, particularly in the Midwest and on the East Coast.

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Topics: colocation data center

3 Ohio Data Center Thought Leaders You Need to Listen To

Posted by Rose Keefe

Aug 25, 2015 9:43:00 AM

In May 2015, Amazon announced that it would be investing over $1 billion to set up a cloud data center and other facilities in Ohio. The move, which was supported by two state tax credits worth over $81 million, drew national attention to Ohio and furthered its reputation as a prime location for large-scale data center construction.

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Topics: colocation data center

What AFCOM Says About the Changing Nature of Data Centers

Posted by Hadley Jones

Aug 24, 2015 7:51:00 AM

If you are in the data center business, it’s likely that you have already heard of AFCOM, together with the Data Center Institute, Data Center Management Magazine, and regular Data Center World events.

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Topics: colocation data center