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Middle Market and Enterprise Technology Inbound Blog

Filling Your Data Center Space With Full-Funnel Inbound Marketing

Posted by Joshua Feinberg

May 29, 2015 11:44:00 AM

A few years back, if you were a CEO or sales director that needed to fill up your data center space with new clients, you bought more email lists and spammed more people. You pushed your sales team hard to make more cold calls. You bought banner ads and trade show booths to interrupt people.

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Topics: colocation data center

NJ Colocation Market vs. NYC Colocation Providers

Posted by Erick Wingfield

May 28, 2015 10:45:00 AM

What are the pros and cons of choosing an NJ colocation provider over a data center based in New York City?

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Topics: colocation data center

Do Kansas City Data Centers Offer the Right Peering Arrangements?

Posted by Andrew Zola

May 27, 2015 8:30:00 AM

Data centers have become a hot commodity and this phenomenon is expected to keep growing. With Internet Exchanges (IX) and data centers focusing on speed and efficiency, it is necessary for Kansas City data centers to up their game.

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Topics: colocation data center

3 Baltimore Data Centers Offering the Best Breadth of Services

Posted by Tiffany Frank

May 26, 2015 9:30:00 AM

When choosing a data center that is right for your company, there are several key points to consider: location, connectivity, 24x7 power backup, security, cooling systems, and customer support. 

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Topics: colocation data center

Comparing Raleigh Data Centers to Other Options in the Carolinas

Posted by Rose Keefe

May 22, 2015 7:30:00 AM

A little while back, Forbes named Raleigh one of the top hotspots for the new urban tech boom. It should, therefore, come as no surprise that the city’s data centers are among the strongest and best-equipped in the Carolinas.

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Topics: colocation data center

Is Data Center Rental the Same Thing as Colocation?

Posted by Hadley Jones

May 21, 2015 8:30:00 AM

What do clients understand by the term “data center rental?”

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Topics: colocation data center

Are Cincinnati Data Centers Facing Increased Competition?

Posted by Mark Burdon

May 20, 2015 11:42:00 AM

Leading Cincinnati data center players including Equinix, CyrusOne, and CenturyLink are facing some increasing competition from their neighbors to the northeast in Columbus and to the northwest in Indianapolis.

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Topics: colocation data center

6 Data Center Industry SlideShare Presentations That Build Trust

Posted by Jennifer Feinberg

May 19, 2015 10:11:00 PM

As part of creating and promoting our own thought leadership in a visual format, SP Home Run has found SlideShare to be a very helpful channel for reaching readers that align with our ideal buyer personas in the data center industry, as well as other mid-market and enterprise technology companies.
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Topics: colocation data center

Solving for Data Center Growth

Posted by Joshua Feinberg

May 18, 2015 9:50:00 PM

While industry consolidation looms large, data center growth needs to stay on the front burner for CEOs and sales directors.

To make this happen, there are a number of interrelated challenges that need to be addressed when solving for profitable, scalable growth:

    • Expansion to new markets -- While there are some data center CEOs who may be content with their foothold in a single local market, expansion to other regions and markets seems nearly mandated to remain competitive -- whether to appease investors or clients demanding geographic fault tolerance.

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Topics: colocation data center

Are Phoenix Data Centers Addressing Climate Change?

Posted by Mark Burdon

May 13, 2015 10:36:46 PM

Data centers which make the best of their surrounding environments for power, security and defense against natural disaster are usually the most sustainable.

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Topics: colocation data center