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Technologies-We-Market-Business-ModelListed below are the business models we help with Inbound marketing.

  • Cloud Services (CSP) - With many small- and medium-sized businesses (SMBs) moving all or part of their infrastructure to the cloud, cloud service providers (CSPs) are in-demand. The challenge however for many cloud providers is being to able to consistently and cost-effectively acquire and retain the right kinds of clients. For growth-minded cloud service providers, Inbound marketing is far more effective than traditional "old school" marketing channels for client acquisition and client retention -- which must be a top priority in any recurring revenue-centric business model.

  • Data Center Colocation data centers are, by nature, more technically advanced than many other IT companies -- and their marketing and sales processes need to be advancing as well -- not stuck in the past.
  • Hardware - If you own or manage a computer hardware reseller, you know firsthand just how challenging it can be to keep your sales funnel consistently filled up with the right kinds of decision makers. What you may not be aware of however is just how perfect Inbound marketing can be for cost-effectively solving this problem.

  • Identity Management -- Also referred to as ID management (IDM), identity management helps organizations identify users and control access to resources through user rights and restrictions. 
  • IT Consulting - The demand for IT consulting continues to be strong. To find the best client opportunities, savvy IT consulting firms invest aggressively in Inbound marketing. The flip side? Those IT consulting businesses that take a reactive wait-and-see approach, and basically ignore the need for any productive marketing, let alone Inbound marketing, are dooming their futures.

  • IT Security - While security is a very broad IT services area that crosses over into and overlaps with several different platforms and related IT needs, SMB clients that contract with IT security businesses want safety, vigilance, and simplicity. Learn more about how your IT security business can use proven Inbound marketing services to find clients, retain clients, and grow.  

  • Managed Services (MSP) - Managed services providers (MSPs) need to be very specific about their Inbound marketing strategies. Why? Unlike some IT consulting firms and computer repair businesses that succumb to “target market creep”...where some of their marketing and client list ends up being more B2C (business to consumer) than B2B (business to business), MSPs need to focus.

  • Network Integration - As network integration is now a very mature business model, many owners and managers of network integrators can become quite set in their ways. The world has changed. In order for your company to be found, it needs to evolve. Inbound marketing is a big part of solving that puzzle.


Because of the rapidly evolving nature of the IT channel, we're constantly evaluating various business models. If your business model is not currently listed, we still invite you to schedule a Complimentary Revenue Growth Assessment to see how we can help you.

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