{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Product/Market Fit (Glossary Definition)

Product/Market Fit (Glossary Definition)

Product/market fit is often abbreviated as PMF. Product/market fit is the degree to which you’ve filled in the blanks on what your company is all about that allows your company to scale strong demand.

In order to be able to scale strong demand, there are some basic questions that your company needs to be able to answer.

 
  1. Who are your ideal clients?
  2. Which products and services do those ideal clients purchase from your company?
  3. At what price point are those clients purchasing those products and services?
  4. How often or how frequently do they purchase those products and services or if you sell something that’s based on recurring revenue, either on an annual or multi-year basis, what’s the duration of a typical agreement?

Once you know your clients, once you know the products and services they purchase, the price points that they purchase at, and how often they purchase, your company should be well on its way to achieving product/market fit.

 

Does your business have product/market fit? Share your thoughts in the section for comments below.

To learn more about product/market fit, download our eBook "3 Revenue Growth Opportunities Your Business May Be Missing."

3 Revenue Growth Opportunities Your Business May Be Missing

 

Topics: Product/Market Fit, Glossary