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Most marketing services firms and agencies are focused on three basic services: website design, search engine optimization, and social media. To the uninitiated, this may seem like enough.

Betting your company on just those three disciplines (website design, SEO, and social media) would be like the New York Yankees showing up to Fenway Park in Boston with just a pitcher, a shortstop, and a catcher -- while the Red Sox have all nine positions on the lineup card covered.The reality? Betting your company on just those three disciplines (website design, SEO, and social media) would be like the New York Yankees showing up to Fenway Park in Boston with just a pitcher, a shortstop, and a catcher -- while the Red Sox have all nine positions on the lineup card covered.

Because these traditional marketing firms excel at creating professional brands for their clients, potential clients are often so impressed by the look-and-feel that they completely forget to ask about the plan for generating leads, clients, revenue, and return on investment (ROI).

 

So What Makes SP Home Run Different Than Traditional Marketing Services Firms and Agencies?

1. Full Funnel Coverage

SP Home Run’s integrated growth strategy turns strangers into website visitors, website visitors in leads, accelerates qualified leads into sales opportunities, and analyzes bottom line revenue results.SP Home Run only offers full funnel integrated programs. After all, no one really just wants more search visibility or more social media followers.

Ultimately companies want leads, revenue, ROI, and business growth that comes out at the bottom of the sales funnel.

You know, the bottom line results, not the vanity metrics.

SP Home Run’s integrated growth strategy turns strangers into website visitors, website visitors in leads, accelerates qualified leads into sales opportunities, and analyzes bottom line revenue results.

If your website is no more than a glorified, static brochure, you’re at a severe disadvantage in today’s research-intensive marketplace where 57% of the typical B2B sales cycle is now over before potential buyers are ready to talk to anyone.

 

2. Personalized Content (Buyer Personas and Dynamic Content Personalization)

SP Home Run uses content personalization to help you differentiate.

SP Home Run uses content personalization to help you differentiate.While many marketers still waste tons of resources trying to market to vague, impossible to nail down segments (such as “small business”), SP Home Run recognizes that you can no longer afford to use a one-size-fits-all approach to content creation.

Your ideal buyers’ addictions to selective consumption platforms -- including Amazon, iTunes, Netflix, Sirius XM, TiVo, and the classic caller ID -- forces you to either create remarkable, helpful website content,  or your website visitors will within seconds vote with their back buttons and leave for good.

And Google knows when this happens and penalizes your organic search rankings accordingly. 

Warning: A number of marketing services firms that target SMB IT channel companies keep their advertised prices low (deceptively) because they sell the exact same blog posts to every single MSP or VAR. While this obviously ignores the critical need for buyer persona research and dooms these unsuspecting IT companies to zero differentiation and commodity broker status (price competition), the problem is actually more severe than that. Why? Search engines like Google hate duplicate content. And once search engines sense that your blog is filled with duplicate content, you can pretty much kiss your chances of organic traffic goodbye. Game over.

 

3. B2B Technology Specialization

SP Home Run is 100% focused on the needs of B2B technology companies.

SP Home Run is 100% focused on the needs of B2B technology companies.

Our team loves to help IT firms likes yours attract, convert, close, and delight -- so our clients can grow their businesses.

And because we work exclusively with B2B technology companies, our content creators and marketers have strong domain expertise in areas such as business intelligence, cloud services, data centers, IT channel programs, IT consulting, IT security, managed services, SaaS, virtualization, and unified communications.

 

4. Eating Our Own Dog Food (aka Drinking Our Own Champagne)

SP Home Run grows its own client base through aggressive Inbound marketing.

4. Eating Our Own Dog Food (aka Drinking Our Own Champagne)After all, if you can't make Inbound marketing work for your own business, why should clients believe that you can make Inbound marketing work for theirs?

Note: Most traditional marketing firms that in this day and age still send out spam emails, LinkedIn spam requests, direct mail postcards, or cold calls probably haven’t figured out Inbound marketing yet…or that it isn’t 2005 anymore.

 

SP Home Run doesn't offer any services that is hasn't first tested on itself.

5. No Using Clients as Guinea Pigs

SP Home Run doesn’t offer any services that is hasn’t first tested on itself.

Period.

Part of the reason most companies choose to outsource their traffic generation, lead generation, sales cycle acceleration, and ROI analysis is to tap into a much greater pool of expertise than is available internally.

Don't compromise. This point is super-critical to your success.

 

Inbound content creation is not an expense. Inbound marketing is asset building.6. Long-Term Approach

SP Home Run is focused on long-term client relationships because Inbound marketing is a marathon, not a sprint.

Inbound content creation is not an expense.

Inbound marketing is asset building.

 

7. Extremely Selective

SP Home Run is highly selective on who we choose to work with and routinely turns away about 90% of the companies that approach us.

SP Home Run is highly selective on who we choose to work with and routinely turns away about 90% of the companies that approach us.

If you’re living in the past, and not 100% bought into Inbound marketing and how it can completely transform your business, please come back when you’re ready for our help.

 

Our co-founder and CMO Joshua Feinberg has over 20 years of content creation experience on the marketing and sales side of the IT channel, including as a content provider for Microsoft Corporation in Redmond, Washington.8. Content Centric In Our DNA

SP Home Run is very content centric in its roots.

Our co-founder and CMO Joshua Feinberg has over 20 years of content creation experience on the marketing and sales side of the IT channel, including as a content provider for Microsoft Corporation in Redmond, Washington.

SP Home Run’s co-founders have over 15 years’ experience in training other IT channel companies across the globe.

 

SP Home Run’s co-founders are both HubSpot Certified and Inbound Certified, and serve in leadership roles within the HubSpot ecosystem -- both as a HubSpot Certified Partner and as HubSpot User Group co-leaders.

9. Partnership with World’s Leading Inbound Marketing Platform

SP Home Run’s co-founders are both HubSpot Certified and Inbound Certified, and serve in leadership roles within the HubSpot ecosystem -- both as a HubSpot Certified Partner and as HubSpot User Group co-leaders.

(Note: HubSpot is an 800+ employee NYSE-traded SaaS Inbound marketing and sales software platform with a $1B+ market capitalization.)

 

10. Obsession with Goals and Data Driven Decisions

Our team lives and breathes data.Our team lives and breathes data.

No hunches, touchy-feely marketing, or HPP (highest paid person) decision making.

To succeed with marketing in today's B2B environment, it's no longer enough to just be good at arts and crafts projects. You need Inbound marketing data analysts. Seriously.

If you can measure it, you can improve it.

In God we trust. All others bring data.

 

 

Do You Need Help Reaching Your Company's Growth Goals?

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Schedule Your Complimentary  Revenue Growth Assessment

 

 

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