Depending on who you ask, anywhere from 60% to 90% of the typical purchasing cycle is now over before decision makers contact any IT service provider. This represents a drastic shift in power that frankly many data center CEOs, sales directors, and marketing executives are completely ignoring.
Prospects have far more power than they used to. However, it also represents an opportunity. If your data center can get in front of prospects well before that 60% point in the sales cycle, your data center can really differentiate itself from the competition. The way to get in front of prospects before the 60% point is by using great content and full-funnel Inbound marketing.
To help you understand why this is happening and how to best navigate these challenges for growth, we’ve prepared this guide to Inbound Marketing for Colocation Data Centers. You'll learn how to:
- Build an end-to-end solution that focuses on smart goals (pages 7-9)
- Personalize content to match buyer personas (pages 10-13)
- Design systems for high-volume content creation (pages 14-16)
- Promote your content to get in front of the right eyeballs (pages 17-18)
- Measure everything: the case for inbound marketing software (pages 19-21)
- Arrive earlier in the sales cycle to establish trusted advisor status (pages 22-23)
- And much more!
So if you need to learn how to attract, convert, close, and delight your ideal clients and tenants for your colocation data center, just fill out the form on this page to get your copy of the downloadable guide to Inbound Marketing for Colocation Data Centers emailed to you within minutes.
