- Who We Help
Learn how SP Home Run's inbound marketing services can help your IT channel company attract the right visitors to your website, convert visitors to leads, close sales with new clients, and delight clients for long-term retention.
Inbound Marketing Campaigns Explained - By following the roadmap below, applying the right tools, and keeping the sales cycle stage in mind, inbound marketing can make a profound difference in the rate of and speed at which leads transform into delighted, long-term clients.
Step 1: Attract Targeted Visitors - We don’t just want any old visitors. We want to attract those visitors that are most likely to convert to leads -- and then ultimately become long-term, extremely satisfied and delighted clients.
Step 2: Convert Visitors to Leads - We need to convert targeted visitors into leads by gathering up their contact information. No matter how well the copywriting addresses the buyer personas’ pain points and the buyer’s journey, there needs to be a highly compelling and relevant offer presented in order for visitors to be willing to trade their contact information for your premium content -- such as an e-book, white paper, tips sheet, or webinar recording.
Step 3: Close Sales with New Clients - We look to move new leads from the top of the sales funnel down to the middle- and bottom- of the sales funnel. Our goal is to make these leads as sales-ready as possible, so sales close much more easily.
Attract the Right Visitors - Learn ten methods for attracting the right visitors to your website.
Convert Visitors to Qualified Leads - Read here to see the five methods used to convert website visitors to quailified leads.
Close Sales with New Clients - While having an adequate supply of qualified leads in your sales funnel is very important to future revenue projections, leads only become revenue when leads results in closed sales with new clients.
Retain Clients for Life - Learn how to delight and retain clients for life!