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IT-Consulting-Business-and-Inbound-MarketingThe demand for IT consulting continues to be strong. To find the best client opportunities, savvy IT consulting firms invest aggressively in inbound marketing.

The flip side? Those IT consulting businesses that take a reactive wait-and-see approach, and basically ignore the need for any productive marketing, let alone inbound marketing, are dooming their futures.

Mainstream Business Media Loves IT Consulting

In recent years, Forbes, Inc. Magazine, and The Wall Street Journal have all given a big thumbs-up to the growth prospects for those in IT consulting and related services:

Common IT Consulting Services Offered to SMB Clients

IT consulting is a pretty general, all-encompassing category of IT services. So it’s only natural to find literally dozens of different services that clients may want -- especially SMB (small- and medium-sized business) clients. These services often include:

  • Asset management

  • Help desk

  • Infrastructure

  • Integration

  • Moves/adds/changes

  • Needs analysis

  • Network administration/management

  • Procurement

  • Project management

  • Provisioning

  • Security

  • Software development

  • Strategic planning

  • Staff augmentation

  • Technical support

  • Training

  • Virtual CIO support (Chief Information Officer)

  • Web development

Why IT Consulting Businesses Can No Longer Depend on Traditional Marketing

Social media and mobile computing have drastically changed how decision makers seek IT vendors.

In years past, IT consulting firms could use traditional marketing quite effectively. This included exhibiting at trade shows, advertising in the phone book or local newspaper, sending out direct mail pieces, waiting for dealer locator referrals, and even occasionally advertising in broadcast media: namely radio and TV.

But today, a lot of the “old school” marketing tactics just don’t work as well anymore.

Everyone uses caller ID to screen calls.

Most people’s favorite button on their DVR is “Fast Forward”. Bye bye TV commercials.

With hundreds of commercial-free satellite radio stations and millions of podcasts, you can no longer count on having a captive drive-time audience during morning and afternoon commutes.

Entire industries, such as phone books, newspapers, and magazines, have been disrupted by social media and mobile devices.

And with instant gratification squarely on the mind of decision makers, the salesperson is no longer the gatekeeper and educator he or she once was for IT consulting firms.

With almost 60% of the typical B2B sales cycle over before a potential client even reaches out to any vendor’s sales department, your firm has to reach leads much earlier on in the sales process.

To do this most effectively, inbound marketing is the way to go, so your firm can:

  • Attract the right visitors to its website

  • Convert visitors to leads

  • Close sales with new clients

  • Delight clients for long-term retention

Learn more about how your IT consulting company can use proven inbound marketing services to find clients, retain clients, and grow.

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